Work of the Week: 30/08/24
August has flown by, and the last week of the month has brought a selection of great work with it.
This week sees Specsavers’ in-house creative agency return to the top spots, as it debuts a first-of-its kind co-branded partnership with Cineworld, comedically pranking cinema-goers with a big screen iteration of its ‘Should’ve Gone to Specsavers’ campaign. In keeping with the cinema theme, The Martin Agency’s kooky musical spot for CarMax sees Beetlejuice spark spontaneous dance outbursts - a no-brainer for a top spot for a musical theatre lover like myself.
Virgin Media treated us to a Walrus of the Week in its latest smooth sailing campaign created by agency of record VCCP, content creation studio Girl & Bear and Untold Studios. Meanwhile, Ogilvy Amsterdam proved that our subtle mid-commute naps aren't as discrete as we might think, boasting that the MOMENTUM 4 Wireless headphones certainly do have a battery life longer than our own.
FLOYD luggage proved that the little things matter the most in a lighthearted ‘70s inspired spot, and global market leader in prosthetics, Ottobock, took to the Paris 2024 Paralympics to launch the striking ‘Unofficial Discipline’ of the games. Finally, creative collective Birthday launched its first piece of work for Hinge, replacing the red flag dating horror stories with green hued moments of joy.
Dive into the work for yourself below.
Hinge - The Moment I Knew
This week saw creative collective Birthday debut its first piece of work for none other than dating app, Hinge, and land itself in our top picks of the week - how’s that for making a mark!?
Spotlighting real love stories, the 360’ campaign ‘The Moment I Knew’, celebrates the moment daters decide to delete the app. Directed by Swedish director, Malin Ingrid through Pine Productions, with supporting OOH shot by Marie Tomanova, the campaign delivers an insight into numerous relatable green flags, from picking up dog poo, to delivering toilet rolls and securing approval from the cat. Proving the saying is true: when you know, you know.
Specsavers x Cineworld - Should've Gone to Specsavers
Specsavers are here with another brilliantly on the nose instalment of its ‘Should’ve Gone to Specsavers’ campaign. This time however, they’ve enlisted the help of Cineworld to bring its trademark humour to the big screen.
In a first-of-its kind partnership, Specsavers are the first advertiser to take over non-standard media placements. Created by DCM Studios and Specsavers’ in-house agency, the campaign captures a series of mishaps caused by people that should’ve got their eyes tested, from misreading the ‘turn your phones off’ message to turn on, to painting over the screen, elevating the iconic campaign message to an even wider audience.
Sennheiser – Battery That Lasts Longer Than Yours
We’ve all been there – confidently shut our eyes for a moment during the daily commute, only to wake up half an hour later wondering where the hell you are and why there’s dribble on your chin. In this playful campaign by Ogilvy Amsterdam, the Sennheiser brand proves that the Momentum 4 Wireless headphones have a battery life that can outlast the best of us.
Titled, ‘Battery That Lasts Longer Than Yours’, the guerilla style campaign, complete with rock and roll soundtrack, offers a fly on the wall insight into commuter life and proves to us all that no matter how discrete you think your nap is, somebody has probably noticed.
Virgin Media - Walrus Whizzer
Virgin Media’s walrus is living the dream, and I am so here for it.
Swapping icy waters for a speedboat excursion, set to an aspirational soundtrack of Billy Ocean’s ‘Suddenly’, it’s fair to say that this walrus has reached peak happiness. Brought to life by agency of record VCCP, content creation studio Girl & Bear, and enhanced by impeccable photorealistic animation from Untold Studios, Virgin Media proves just how free better broadband can make you feel.
CarMax, Inc. - BeetleMax: The Way Car Buying Shouldn’t Be.
Blurring the lines between advertising and entertainment, CarMax takes audiences on a wild ride through a nightmarish car dealership. Created by The Martin Agency in collaboration with Warner Bros. Pictures, the campaign was brought to life by a stellar line up of filmmaking talent, including renowned commercial director Ulf Johansson and director of photography Andrejz Sekula (‘Pulp Fiction’ and ‘Reservoir Dogs’).
The theatrical campaign incorporates beloved characters from the Beetlejuice franchise and nods to the original film, and manages to break into spontaneous song and dance – it certainly hits the spot for a musical theatre lover like me.
FLOYD - Miniature Models
It’s a familiar phrase, “Keep your friends close, but your enemies closer”. However, in this latest spot from luggage brand, FLOYD, it can be interpreted as ‘keep your luggage close, but keep FLOYD closer’, as we’re introduced to retired bodybuilder and professional miniature model maker, Larry.
For Larry, FLOYD unlocks a world of inspiration from which to craft his handmade miniature microcosms, accompanying him around the world as he strives to replicate the world in bite sized pieces. Directed by Jasper Cable Alexander, the spot brings FLOYD’s ‘70s inspired skate aesthetic to the British seaside, blending humour, charm and retro-inspired decor.
Ottobock Paralympics - Unofficial Discipline
In a move to spark a global conversation about accessibility, global market leader in prosthetics, Ottobock, has taken to the 2024 Paralympics to unveil a striking campaign backed by the support of the International Paralympic Committee (IPC).
The powerful OOH campaign, titled ‘Unofficial Discipline’ raises awareness of the numerous obstacles that continue to exist for those living with disabilities, including Paralympians on the global stage. Strategically placed at inaccessible places within Paris such as staircases to key tourist attractions, the campaign delivers a powerful wake-up call, urging everyone to make accessibility a top priority.
