The best work from this week includes an assortment of well-crafted, funny and impactful films - as well as some product innovation and beautiful photography from Heinz. The projects come from all across the world - Spain, Australia, Argentina, Hong Kong and the US - and bring a little bit of their nation's unique flair to each piece. While several of the films certainly pack a comedic punch, there is also culturally insightful and emotionally stirring content from this week that will hit you in the heart and head.
One of these is the latest from gun violence charity Sandy Hook Promise, which has partnered with several comedians to show that the threat of school shootings is no joke. Starring Billy Eichner, Wanda Sykes, Margaret Cho, David Cross and more, the chilling film replaces the comedians' usual material with some of the warnings sent by mass shooters, delivering a sobering message.
Elsewhere, adidas Originals teamed up with DDB Hong Kong and director Terry To to shoot three films exploring three different local subcultures in an authentic way. The campaign features some of Hong Kong’s favourite footwear, the Samba, the Gazelle and the Superstar - and shows how skateboarders, break-dancers and hip-hop fans alike have all made adidas apparel part of their day-to-day.
This global group of work also includes a moustache-worshipping cult being led to the desert by Matt Berry, 17 million people attending a ridiculous board meeting, and a magical, musical spot for Crown Resorts that will have you floating through the air. See all of the choices below.
adidas in Hong Kong - adidas Originals
To honour the evolution of the Originals brand from sport to culture, adidas teamed up with DDB Hong Kong to create a series of docu-style films that celebrate the self-expression of different sub-cultures in Hong Kong, and how they use some of the company's most iconic shoes and apparel to do so. Additionally, each of the specialty stores featured in the films will become 'Originals' pop-up venues, helping customers from all walks of life create their own personal Originals image in-store, as well as offering Gatcha machine giveaways, including vouchers, skateboard stickers and tattoo stickers.
The Mo Is Calling - Movember
This new global fundraising campaign for men’s health organisation Movember was created by DDB Group Melbourne, Movember Creative Studio, and Revolver - and assisted by the dulcet tones of comic actor Matt Berry ('What We Do in the Shadows', 'The IT Crowd'). The campaign positions all the 'mo-growers' participating in the annual facial hair-growing event as members of a secret shave-less society, using illuminati-esque imagery to draw people into 'The Order of the Mo'. The hero film shows people from all walks of life embarking on a pilgrimage into the desert, coming together to worship a giant, ethereal Moustache. It's a little odd, very funny and for a great cause.
Here's Where Things Get Interesting - Crown Resorts
In a new brand relaunch for Crown Resorts, creative agency The Monkeys, part of Accenture Song, partnered with FINCH director Christopher Riggert on a new platform centred around Crown’s ability to deliver elevated experiences through live entertainment, awards nights, celebrity sightings, gala events and just about everything in between. As well as a refreshed logo, the campaign features a magically musical hero film that uses a spectacular drum solo as the soundtrack for a series of exciting and otherworldly events that will have you tapping your foot and wishing you were pool-side with a cocktail.
A Shareholders’ Grand Table - Banco Provincia
Making use of characteristic Argentinian humour, agency La América and LANDIA director Shannon imagined a board meeting for a bank where all of its customers are in attendance. Inspired by the Coen Brothers, William Eggleston, and Stephen Shore, the spot descends into chaos as the people near the end of the absurdly long table are unable to hear what is being said.
Your World Unleashed - Quantum Fiber
Directed by The Visionaries' Christian Bevilacqua, this film immerses a household in the wonderful world of fast-flowing internet, assisted by some fantastically vibrant and imaginative VFX from Psyop. Toys come to life, football players burst out of the screen and online shopping becomes a dream as a carnival of activity erupts in every room, powered by Quantum Fiber.
Just Joking - Sandy Hook Promise
As the US surpasses 240 school shootings in 2023, Sandy Hook Promise launched 'Just Joking', its latest public service announcement that highlights how important it is to take threats of gun violence seriously. The PSA features a line-up of renowned comedians – including Billy Eichner, Wanda Sykes, Margaret Cho, Jay Pharoah, Roy Wood Jr., Caitlin Reilly, David Cross, Iliza Shlesinger and Rachel Bloom – who lend their wit to deliver a sobering message: Threats are not jokes. If you see a warning sign, say something.
Ridiculously Wrong? - Heinz
Partnering with Wunderman Thompson Spain, Heinz has debuted this provocative new campaign for it's latest launch: a pasta sauce made with real Heinz ketchup. After research revealed that nearly a quarter of Brits think it's right to put ketchup on pasta, there was only one logical next step - and Heinz went ahead and made it a reality. As well making the bizarre, limited-edition sauce, the campaign is accompanied by some captivating photography that - almost - makes up for how ridiculously wrong this is.
