A perfect mix of the best campaigns of the week, from clean energy, to filming an ad from inside a pothole, writes LBB’s Zoe Antonov
This week’s best work will make you cry, laugh and do both at the same time - it’s just the perfect mix. Beginning in Canada with talk of a clean energy future, as well as educating audiences on the support available in women’s shelters across the nation, the list has a pretty powerful start.
Moving to Europe and its favourite audio-book platform ‘Storytel’, we get a glimpse of our present day through the lens of George Orwell’s dystopian ‘1984’ in an immersive spot for the platform’s new original re-reading of the book. Then, South Africa taps into the country’s road safety issue by mixing a healthy dose of humour and boldness and creating an ad from inside of a pothole - titled ‘Pothole FM’ - featuring famous comedian, Robby Collins.
Of course, we’ve got the mandatory inclusion of some cute cats and dogs, but this time, with a purpose. Biscuit brand OREO found out that ‘Oreo’ is one of the most popular names for black-and-white pets, so they couldn’t stay silent when they found out an increasing number are being left without a home in Dubai. So, the mission was clear - all Oreos have to find a home.
Wrapping up our global mix on a lighter note from Australia - Gene Simmons is back on screen for TABtouch. In its latest comedy spot, the ‘Demon’ bass player and singer from Kiss helps punters across the country ‘get the touch’.
The best of this week’s work starts with a confident strut into renewable energy. That’s right, this confident rooster is ready to take on the world in the newest Leo Burnett Canada campaign for Enbridge’s cleaner future. Symbolising the company’s dedication to clean energy, the rooster stands confident and struts its stuff across town - a metaphor for the 20-year-long dedication of Enbridge to its mission. The film titled ‘Tomorrow is On’ ties perfectly with Stevie Wonder’s classic ‘Higher Ground’ as its soundtrack, to complement the messaging of the campaign.
Continuing with some truly powerful work from Canada, agency LG2, in collaboration with Women’s Shelters Canada, launched their new campaign to improve understanding of the support available for some of the nation’s most vulnerable women. The films in the campaign aim to educate and demystify the way women who experience domestic violence can benefit from the services of the system, depending on what they need in their particular circumstance. Although more than two in five women in Canada will face domestic abuse in their lifetime, barely any of them feel that a shelter is an option. The LG2 campaign shows why women’s shelters in the country are always of help, no matter the nature of the abuse or the urgency of the situation a woman finds herself in.
Since we are all currently obsessed with listening to books, it is only fitting to put Storytel’s newest campaign film in this week’s list. Made to mark the launch of the platform’s immersive re-telling of George Orwell’s classic novel ‘1984’, the campaign film spins around a jarring parallel between the dystopian 1984 and today’s 2022. With the core creative concept being ‘2022 sounds like 1984’, the film plays on themes of disinformation, propaganda, surveillance and alternative facts. The thought-provoking connections come as a disruptive usage of creativity in this category, but also perfectly fit the creative nature of Storytel’s brand.
Inspired by the lack of road safety in the country, Joe Public set out on a mission to find the most dangerous road hazard - a pothole big enough to film an ad in. After scouring KwaZulu-Natal and finding the perfect hole in the road, they filmed the ad inside the pothole and created ‘Pothole FM’ - with famous comedian Robby Collins as lead. The total production time of the film was one day, including finding the pothole in which Robby Collins could stand. However part of the pre-planning was knocking on the mayor of Howick’s front door to present to him the concept of the ad. The perfect mix of comedy and boldness, this ad is truly a ‘only in Mzansi’ production.
Moving on with the more lighthearted work of the week, iconic cookie brand OREO teamed up with Saatchi & Saatchi MEA, K9 Friends and Yanni Animal Welfare to launch its newest campaign ‘Oreo & Friends’. According to Rover.com, Oreo is the sixth most popular name of black-and-white pets, but parallel to that, a growing number of ‘Oreos’ are being abandoned in Dubai. This is why, commencing on International Homeless Animals Day (August 20th), OREO is setting out on a mission to find a new home for all of these black-and-white fur babies.
LFC x Carlsberg - Partners for 30 years. Forever fans.
To mark the 30th anniversary of the partnership between Carlsberg and Liverpool FC - the longest standing sponsorship in Premier League history - Carlsberg and by The Network took a trip down memory lane, all the way back to 1993. The film, shot by award-winning Danish director Tore Frandsen, took viewers on a journey of perfect moments through the 30 year history of the partnership, capturing a feeling that connects generations - cheering a club with one hand, while trying not to spill your pint with the other.
Shifting our gaze to down under, Aussie TV screens welcomed back legendary ‘80s rock star Gene Simmons in the newest TABtouch and Clemenger BBDO Sydney campaign, promoting the nation’s favourite wagering partner. Ascending from a bed to wake up somebody for the football game at 3AM, or fixing up a tie, Gene Simmons randomly visits the nation’s risk-takers in the films for TABtouch, to tell them why they’ve ‘got the touch’.