Work of the Week: 26/03/21
There’s a big emphasis on being ‘real’ these days and so it seems like skincare La Roche Posay released its campaign to a welcoming audience. The 40-second film from BETC and director Lucy Luscombe celebrates exactly what makes us, well us. From acne to eczema,scarring and everything in between, the brand uses its film to celebrate every imperfection and explain why the cult brand is famous for its creation of a‘better life for all skin’.
That’s not where the beauty-related campaigns end this week. There’s a huge pledge from Dove, entitled ‘It’s On Us’, to implore other brands to use models who represent real beauty. The campaign, created with LOLA MullenLowe, promises to cover the cost of fees for Dove’s models if a brand chooses them in a bid to tackle stereotypes and showcase diversity.
Kim Gehrig also helmed two brilliantly fun spots showcasing the iPhone’s durability, there’s a true tear-jerker from Tonic DNA, a testament to the zen nature of MoneySuperMarket’s Money Calm Bull and, as ever, so much more.
Check out the full list below.
