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Work of the Week: 25/11/22


You may have noticed a lot of football and Christmas themes in advertising lately, but there’s more than just that this week, writes LBB’s Alex Reeves

Work of the Week: 25/11/22

We’ve got shocking news for you this week: there’s other stuff apart from football and Christmas. And people have been doing advertising about that other stuff too. Yes. Wild. 

Also, some of it is really good, like a series of spots for Just Dance 2023 that features some of the most believable real-life, unprofessional dancing we’ve ever seen. Another non-Christmas, non-football thing that people have been doing good advertising about is the climate emergency – developing a digital twin of an island of Tuvalu and animating a monster made of old electronics to remind us (in a playful way) that we don’t always need new things.

Of course, it’s the last week of November in 2022 as well, so there’s been plenty of Christmas and football too – and lots of great creative projects reminding us of why those things are good.

Ubisoft - Just Dance 2023

These films for Ubisoft’s Just Dance 2023 game, helmed by Wacho, bring to life a universal human idea that DDB Paris has landed on: some people love dancing so much that they won’t stop, even when the party is over. It’s pure joy to watch.

Back Market - The Monster

Back Market, a leading global marketplace that offers accessible pricing on quality devices as a more sustainable alternative to buying new, launched its Tech Reborn campaign and enlisted double Cannes Grand Prix winner, Johnny Kelly, to create the centrepiece film, 'The Monster'. The delightful puppetry film shows an endearing relationship between a young girl and a monster, highlighting the impact of our insatiable desire for the new, offering an alternative, regenerative approach.

Tuvalu - Digital Nation

Australian agency The Monkeys, part of Accenture Song, teamed up with Collider and the Pacific Island nation of Tuvalu to develop a digital twin of one of the islands, highlighting the fact that if we continue on our current course for economic destruction, the country may soon only exist digitally. It’s a pioneering use of often-gimmicky metaverse technology to make a point that hits you in the gut.

Apple - Share the Joy

In contrast to what us northern hemisphere types are used to, TBWA\Media Arts Lab’s seasonal holiday film takes place on the streets of Buenos Aires, where Christmas is hot and sunny. And in it, two friends have a romp around the city, transforming things into snow with some sort of Jack Frost-Midas hybrid superpower. It’s a unique, beautiful piece of filmmaking courtesy of MJZ’s Juan Cabral.

KFC - Delivery

In the UK, outside seems pretty unappealing right now. With so much football, gaming and comfort to indulge in at home, it makes perfect sense that Mother’s most recent campaign for KFC’s delivery service is going big on reminding us of that fact. Every vignette or witty poster is painfully relatable. And that is a pain that can only be remedied with fried chicken seasoned with 11 herbs and spices, brought to your cosy home.

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LBB Editorial, Fri, 25 Nov 2022 12:01:30 GMT