DDB Paris Invites You to a Party That Never Ends in Ubisoft’s Just Dance 2023 Campaign

For the launch of Just Dance 2023 Edition, the new opus of its legendary dancing game, Ubisoft informs those who can never stop dancing that there now is a party that doesn’t end. 

In fact, by offering new events all year long, a totally personalised gaming experience, by constantly updating its track list and by offering a new online mode allowing you to find a dance partner anywhere, at any time, Just Dance 2023 Edition is the game for those who don’t want to see the party come to a close.

“Just Dance is one of the biggest video game licenses in the world and is unique in the fact that it taps into what is truly universal: dance. While not everyone may have been “a player” in their life, everyone has been a “dancer” at least once. That makes dancing a really creative subject that is really inspiring to dive into, full of references and insights that can speak to the largest audience. The challenge was to make a film on dancing, in which people dance. But it could not just be about that. We had to find a message that would be specific to this new version of Just Dance, and for us, a party that never ends was the perfect one,” said  Benjamin Dessagne and Stéphane Santana, creative directors. 

It’s unique because it taps into what’s truly universal: dance. 

The films depict diverse characters of every age and from every horizon who keep on dancing despite the fact that, around them, the party has stopped.

A new worldwide campaign created by DDB Paris that meets the new ambitions of Just Dance: a license that sets out to constantly be active, provide a virtual hub for dancers around the world in which you never have to stop dancing. The campaign can be found on TV, Online videos and on social networks starting on 22nd November. 

With Just Dance 2023 Edition, welcome to the party that never ends.