Work of the Week: 25/08/23

When we’re getting KFC, the silverware stays in the drawer and the plastic sporks are forgotten at the bottom of the bag. Because, well, KFC is finger lickin’ good. Director Henry Scholfield at Spy Films and Courage agency came together with the fast food brand to create the comedy drama 360 campaign dubbed ‘Sorry, Utensils’ building on the iconic tagline. The hero film is accompanied by some brilliant out of home billboards - the photographs reveal chicken enjoyers digging into their KFC, reflected in squeaky clean untouched utensils left at the corner of the table. Tale as old as time.

We at LBB love a good piece of out of home advertising. We also happen to be baker extra ordinaires. And this Aldi ad, created with the help of McCann Manchester, masterfully combines both. While feasting their eyes on a perfectly risen loaf of bread poking out of the billboard, passers by are also reminded that Aldi remains the supermarket with the most competitive salaries in the UK, after its latest salary increase of 40p per hour.

For those of us that use the metric system, a square-metre room at its best serves as a shoe closet and nothing more. However, home improvement and retail brand HORNBACH disagrees. Along with repeated collaborator HeimatTBWA\, it show us the magical world of people living in a house of one-square-metre rooms, each of which more quirky than the previous, full of music, craft and endless ideas. The charm of the film is unforgettable and so essentially HORNBACH, with zero special effects - each space on the set was entirely built by hand. All of this ingenuity is finished off perfectly by the aspect ratio of the film - 1:1 of course. 

It’s late August and with that comes the time to address the elephant in the room - school’s coming back. Clarks is gearing up to put shoes on the feet of another wave of British pupils, but this time, they’ve collaborated with football star Raheem Sterling and he has actually created his own unique pair. Lemonade Reps and Playmaker have come together to celebrate the collaboration in a true ‘The Office’ mockumentary style, making the spot even more hilarious by taking the risk and casting real teachers and students. The authentically charming performances of school staff and pupils couldn’t leave any viewer indifferent, while head teacher Mr Martin Symes definitely lived out his Michael Scott fantasy. 

Ahead of International Dog Day this Saturday, Apple shows viewers how the iPhone 14 is being used to 3D print custom prostheses for physically disabled animals. ‘The Invincibles’ launched in collaboration with TBWA\Media Arts Lab and is an emotional showcase of how the technology can help change disabled dogs’ lives. Following the story of Trip, a tripod dog nearly euthanised as a puppy before being rescued by his current owners, the film shows us how 3DPets owners, Alex Tholl and Adam Hecht, use the iPhone’s camera to scan his body, to ultimately help 3D print his prosthesis. The rest of the adorable heroes in the film are Eve, Samson, Cleo and P!nk, all living full and happy lives with their prostheses. 

Another spot from McCann, this time in India, is the magical realism infused film for Air India’s new brand identity. A little girl - the main character of the film ‘Talisman’ - finds the iconic jharoka, which used to be part of Air India’s aircraft windows, and uses it as a time-travelling window to a future with boundless possibilities. Emotional, innocent and beautifully crafted, the film is Air India’s bid to become a world-class brand and communicate its magic to the rest of the world.

With the FIFA Women’s World Cup 2023, conversations around women in football are on the rise. And while some are embracing their success in the game, for others the conversations have turned into debates on if they should even be allowed to play. To battle the misogynist misconceptions, Coca-Cola - an official partner of the FIFA Women’s World Cup for more than 30 years - collaborated with Ogilvy and WPP Open X/AKQA to remind non-believers of women’s success in the game and their rightful place in football. 

Building on the legacy of the tournament, the brand displayed six powerful statements across the grass of football fields in Australia and New Zealand. Statements like, 'A farm girl will never go far in professional football' were contrasted with 'A farm girl is playing for her country in front of 75,000 home fans' to remind both fans and non-believers that women are defying the odds in the game and will keep defying narratives.

To end things on a lighter note, DUDE Wipes are reminding the world that wet wiping is better than dry wiping - pants down. With an essentially American jingle, the flushable wet wipe brand made "especially for man butts" promises men brilliant results (should they follow wiping instructions correctly of course) regardless of when they decide to pull their pants down.