Peach
dlmdd
liahome
I Like Music
Electriclime gif
mo-sys
Contemplative Reptile
Editions
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • French Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South African Edition

Work of the Week: 22/04/22

Work of the Week 579 Add to collection

This week's round up of top creative work features a slam dunk for Hennessy, a global drive to call in sick for Earth Day and Movember's 'Non Fungible Testicles', writes LBB's Ben Conway

Work of the Week: 22/04/22


In this industry, we know that there is always a symbiotic relationship between the craft of a piece of work and its message. We enjoy beautifully shot and animated productions and we commend campaigns that have something to say, stand by and share with the world. Marrying these two important aspects can be challenging and when it is done successfully, the results usually some of the most memorable, beloved and enjoyable projects of the week (and - for the brand and people behind the scenes - hopefully the year, decade and longer).

This week’s selection of creative highlights includes some wonderfully crafted visual delights that blend live-action with animation and VFX, as well as some hard-hitting and truly impactful campaigns from charities that deliver a powerful message. 



Hennessy’s Slam Dunk

Read more.

Tipping off the list, rappers’ favourite cognac, Hennessy, slam dunks into summer with an NBA collaboration. Droga5 New York developed ‘Game Never Stops’ with director and music producer Maceo Frost, celebrating the global influence that NBA and basketball have had throughout culture. 





VOLT’s High Speed Roller Coaster

Read more.

Keeping up with this energetic pace, VOLT - the merger between Virgin and O2 - arrive on the high-speed internet scene with Riff Raff director Rich Hall’s turbo-charged spot. It’s an ode to cyber superpower and some enviable internet packages that turns people into manga characters and has robots fighting to an Iggy Pop soundtrack. 




GoCart Forgotten Passwords

Read more.

From the fast-paced to the frenetic, bordering manic, this Flipt campaign captures the pain of forgetting your password at a crucial moment. With creative from Digitas and director Tiny Bullet’s distinctive combo of style and wit brings that oh-so-relatable 21st century irritant to life with flair.

 



Guns Down America’s Survivor Reviews

Read more.

The YouTube review video is a familiar feature in our online viewing, but this shocking campaign turns the format on its head by platforming gun violence survivors as they ‘review’ the very weapons that injured them.





Movember’s Non-Fungible Testicles

Read more.

There’s a lot of healthy scepticism around NFTs, and plenty who think the whole affair is a bunch of balls. Agency MRM and artist MISHKA NYC have taken that quite literally with the excellently-named Non-Fungible Testicles, a project created for Movember designed to remind men to check their bits regularly.





Vaseline’s See My Skin

Read more.

When it comes to researching skin conditions, less than 6% of image-based search results show conditions on skin of colour. Photos, particularly those depicting skin conditions are overwhelmingly on Caucasian skin, leaving people of colour with few answers and untreated conditions. To plug this gap, Vaseline and Edelman have created the See My Skin database.




Earth Day Canada’s Protest Sickie

Read more.

This Earth Day, Sid Lee is urging us all to pull a sickie en masse. Why? Because we’re all suffering with eco anxiety and we need to make a collective statement.





view more - Work of the Week
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.
LBB Editorial, Fri, 22 Apr 2022 05:00:00 GMT