Work of the Week: 15/03/24
Cleverly crafted posters, gritty women's football action, and an all-singing, all-dancing celebration of sound, this week's selection of top work is a vivacious variety show. Some of the biggest brands, like Coca-Cola, Amazon and adidas, have brought their A-game with work that leaps off the page, screen, billboard and beyond.
Coke's new music video hails all the way from Thailand, with its stylish Coke Zero colour palette and culture-clash of '90s rap vibes, while SiriusXM will have your heart grooving to the beat with a range of musical genres and Kim Gehrig's intimate cinematography. British home improvement chain B&Q and US advocacy group Clean + Healthy demonstrate some of the year's most creative print work so far, and London's V&A museum puts 70 unique pieces of art on display to show that you're bound to be interested in some of its 2.8 million objects.
It's a truly eclectic mix, including Amazon's feisty footballing film and Jon Hamm's 'non-adverts' for Minute Maid Zero Sugar - a little bit of something for everyone. Check them all out in full below:
SiriusXM - A Life in Sound
This campaign from Uncommon celebrates the universal and uniquely human experience of being moved by the audio you love. Vibrant static and motion OOH posters from photographer and filmmaker Gabriel Moses explore different genres available across SiriusXM's portfolio, while a hero film directed by Kim Gehrig kicked everything off at the Oscars. The film shows how SiriusXM is connecting with different generations, following a girl growing into a woman as she dances to different songs. It's a sweet reminder of how our daily soundtracks shape our lives.
Amazon - The Grit
Directed by Rogue Films' Molly Manning Walker, Amazon has kicked off a Europe-wide brand campaign where real female football players take centre stage, showing their passion, tenacity and camaraderie. Crunching tackles fly as the grassroots girls show off the breadth of the game across the continent, coinciding with Amazon's launch of its all-new Women’s Football Store.
Coca-Cola - Epic Night Out
For Coca-Cola's 'Epic Night Out' in Thailand, Ogilvy Singapore has teamed up with HAMLET directors Julien & Quentin, along with superstar rapper F.HERO and celebrity chef, Chef Pom, to create a cinematic fusion of Thai cuisine and rap culture. It's a mad, extravagant whirlwind of bling and classic '90s rap video vibes - all with a traditional Thai twist. To top it all off, the film is interactive, allowing fans to click on hidden easter eggs for the chance to win some prizes.
Clean + Healthy - Toxic Tampons
US-based advocacy group Clean + Healthy is pushing for a bill to be passed that will ban PFAS and other toxic chemicals in menstrual products. As part of this effort, FCBCURE created a series of posters that compares menstrual products to the other materials that contain these chemicals (cigarettes, pesticides/insecticides, and even dynamite). They also designed tampon dispensers containing toxin-free products, which were then placed in the New York State Capitol building.
MANSCAPED - The Boys
MANSCAPED's goal for 2024 is to normalise men's groin grooming. Often seen as a taboo, this funny campaign applies some pubic personification to open up a visual metaphor that will get people talking about grooming their "boys". Directed by Ruckus Films' JJ Adler, the two little stars of the show eventually become bald, thanks to MANSCAPED's latest Lawn Mower 5.0 Ultra trimmer. With the help of Pereira O’Dell, the campaign also involves an AR filter on TikTok, Snapchat and Instagram which augment two mini versions of the user at hip height.
Minute Maid - Sells Itself
This rather meta campaign from WPP's Studio X takes us - supposedly - behind the scenes of a series of Minute Maid commercials that were never made. Promoting the new Zero Sugar version of the juice drink, actor Jon Hamm is 'cast' as the spokesperson, only to realise he's not needed at all - and in fact, the ads have been shot without him. The playful campaign is also accompanied by social and digital content featuring the Mad Men star.
V&A Museum - If You’re into It, It’s in the V&A
There are over 2.8 million objects in the the V&A’s permanent collection, so if you're into something - anything at all - there's bound to be something that will interest you. Created by adam&eveDDB, this campaign involves dozens of skilled creators producing a wide range of unique objects and stunts, from custom t-shirts to buried treasure, engraved plaques and bespoke 3D animations - all of which promote the bounty of items on exhibit at the museum. The targeted activations are supported by a push across OOH, press, digital and social media, showcasing 70 objects that cover topics from football to music and fashion.
B&Q - You Can Do It
We loved the hero film for this campaign, created by Uncommon, but this series of OOH photography shot by renowned photographer James Day takes it to a different (spirit) level. Creative use of copy with the contrasting black and orange; it's a set of motivational images that really moves us.
