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Work of the Week: 12/05/23


This week's selection of colourful creative includes well-crafted work from Gatorade, Lacoste and more, writes LBB's Ben Conway

Work of the Week: 12/05/23

From Australia to Mexico, Brasil, France and the US, this week's top work takes us on a globe-trotting tour, stopping off at a variety of nations to show us some wonderfully colourful creative. The selection includes a whole host of well-crafted films that tackle issues such as climate change, mental health and cultural identity - asking viewers to think about the world, and their role within it. From Gatorade's distinctly human and touching story about a man's road to recovery post-breakup to Columbia's charming sportswear campaign that places the brand's products, and its heart, in the wilderness among the elements, the creative will be sure to motivate you - to get over an ex, to get outdoors, to celebrate your heritage, or even save the planet.

Check out the full list below.

Gatorade - Break Up

The end of a relationship is, sadly, a universal touchpoint for most people. Be it your first true love, a long-term partnership or a short-lived whirlwind romance, it breaks your heart all the same. After a while lying in bed and wallowing in self-pity, there are a few go-to techniques that people employ to get their lives and minds back on track - one of the most popular being exercise. Taking this insight, Gatorade, Primo Content and director Nicolás Pérez Veiga told a story of one man's break up and how he recovers through the therapeutic effects of an active lifestyle. With plenty of comedic moments, some impressive cinematography and a cheesy Bonnie Tyler soundtrack, the film is an uplifting boost of optimism that 'fuels you forward'.

Lacoste - Impossible Encounters

Lacoste is celebrating its 90th anniversary in style. Paying homage to its origins in tennis, the designer brand's new campaign shows the worlds of luxury streetwear and sports colliding in a series of 'Impossible Encounters'. From Heliopolis, Saõ Paulo to Shimokitazawa, Tokyo and from Seoul, Korea to Roland Garros, Paris, creative agency BETC Paris has created a series of diptych scenes that provide spontaneous interactions between an international variety of sub-cultures that share a bond through their Lacoste apparel. 

Who Gives a Crap - Uncrap the World

Cheeky D2C toilet paper brand Who Gives a Crap has launched its first global brand campaign, calling for people to save the planet from the bottom up. Sharing that one million trees are destroyed daily to make traditional toilet paper, the brand partnered with 72andSunny Sydney to show how the solution to wiping away this problem is right underneath us as we speak. Promoting Who Gives A Crap’s eco-friendly toilet paper made from 100% recycled or bamboo fibres, the spot has an up-close-and-personal rear end view of the...well, rear ends that could help save trees from deforestation.

Columbia - Shirt Off Our Back


Directed by Janssen Powers, this is one of three new films for the outdoor apparel brand that highlights its passion for the wilderness. A charming adventure shared between a mannequin and a Columbia designer, the film explores the brand’s reverence for the outdoors and the perseverance of its designers, who ensure the garments are fit for challenging weather conditions. Blasting the mannequin's shirt with sand, drenching it in water and hauling it across a mountainous landscape, the film traverses an impressive number of locations in Chile, and puts the product back where it belongs - in the wild.

Victoria - Tu Victoria Está Aquí (Your Victory Is Here)

The oldest Mexican lager being brewed today, Victoria is using its new platform to empower Mexican-Americans to embrace their roots and not just exist in the country, but strive for their 'victory' there too. Addressing the lost sense of belonging and uncertainty that many immigrant populations experience, the brewer teamed up with Ogilvy and director Faride Schroder to show a vibrant montage of real people fighting to preserve their Mexican traditions, while building new ones in America. 

UN Global Compact - Carl Sagan

Created by AlmapBBDO and Boiler Filmes, this film shows an installation from the Bolsa de Arte gallery in São Paulo which uses tape recordings of Carl Sagan's 1980s climate change warnings to power automatons of hand-crafted wild animals. As heard in the tapes, the visionary Harvard professor and author raised the alarm about the risks of climate change over 40 years ago, saying that even a one-degree change to the planet's temperature would be enough to provoke terrible suffering. And he was right. Designed to make people reflect about an issue that was urgent in the '80s - but is a full-blown emergency today - the campaign invites companies to commit to the aims and goals of the UN Global Compact, a 2000 initiative that seeks to lead the corporate world in adopting humanitarian action. 

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LBB Editorial, Fri, 12 May 2023 17:00:00 GMT