Work of the Week: 06/10/23
From sock puppets to lo-fi tunes, longboard journeys to glorious biccies, this week’s best is a total mixture of creative work. As Marmite and adam&eveDDB engage with ‘First Timers’ trying the quintessential British spread, musical sock puppets give us an electro rendition of a saucy song. Love it or hate it, the brand is asking you to try it and see.
Building up to its latest ad, the LEGO brand has taken a unique 'R&B' approach to the latest campaign and no, we don't mean rhythm and blues. Rather, the toy company has gone for a 'Rhythm & Bricks' take on a lo-fi soundtrack, to soothe stressed-out adults with some escapism. In a similarly stress-free sentiment, tech brand LG and TBWA\Chiat\Day have championed the brand's 'Life's Good' brand name and motto with a blissful longboarder who's taken up a new hobby as he rides down open roads with the sunset behind him.
Other ads this week include iconic journalist Sir Trevor McDonald returning to the newsroom in a McVitie’s film from TBWA\London, as well as Marie Curie and CPB London encouraging audiences to live life to the fullest in a touching spot. Meanwhile down-under, Toyota Australia and Scoundrel showcase an unbreakable connection to vehicles and the SickKids Foundation, looking to heal the future though fundraising efforts and a collaboration with Cossette and director Henry Scholfield. Keep reading to see all of this and more of the week's top picks.
Marmite - First Timers
In conjunction with fresher's week in the UK, when university students are heading back to their digs, the controversial savoury food spread Marmite and adam&eveDDB launch 'First Timers'. In the new ad, a pair of puppet pals sing a suggestive song set to electro track 'Workout', where the iconic 'Love it. Hate it.' tagline has a new addition: 'Get it on.' The weird and wonderful spot is the brand's way of targeting the next generation of lovers as they show young adults what Marmite is all about.
LEGO - R&B
Mixing music with the sound of LEGO bricks, the toymaker's new campaign brings a sense of zen to the hectic lives of working adults. In the campaign, 'R&B' has been given a new meaning, 'Rhythm & Bricks' as a lo-fi track - created by Tom Misch and Danish electronic trio WhoMadeWho - sets the scene for a stressed and frazzled adult. As our protagonist returns home after a long day and sits down to make her very on bouquet of LEGO flowers, the world calms down around her and relaxation takes over - a step in the right direction for the one in every three adults who feel stress weekly.
LG - Life’s Good When You Dive In Smile First
As LG looks to solidify its 'Life's Good' motto, the brand works with TBWA\Chiat\Day to create a new spot that shows the freedom of a longboarder as he finds his feet. Skating along an empty road with the sunset behind him, our protagonist's optimism sets him apart and fills the screen with the warmth that embodies the brand's motto. Inspiring the audience with his attitude, it shows how there’s an optimist inside everyone, if only we'd let it out.
McVitie's - There Is Only One
Biscuit brand McVitie's and agency TBWA\London came together with legendary journalist Sir Trevor McDonald to tell the rest of the world why McVitie's biscuits really are number one. With the 'True Originals' tagline, McVitie’s wanted to convey its veteran status, delicious taste and loyalty from British biccy eaters by showing how they can be iconic, not just talk about it. With the veteran newsreader coming back to a desk for the first time since retiring 15 years ago and Little Simz on the backing track, it's one to keep snackers sweet.
Marie Curie - End of Life Care
The Marie Curie charity comes back this week with a campaign alongside CPB London and TBWA\London to reimagine the way we think about end of life care. Focused on touching true stories and featuring an equally moving backing track by The Paper Kites, it solidifies just why it's so important to live each day to the very fullest. As the campaign says, "Death isn't the opposite of life. It's part of it."
Toyota - HiLux In The Middle
In a light-hearted, yet oddly touching spot from Toyota Australia and Saatchi & Saatchi Australia, we see the HiLux car as it goes through the shared custody portion of a separation. With an 'unbreakable connection' between the owners of the car and the car itself, a fishing trip sees a surprising end to what we thought was going to be a sad tale. After all, there is a legacy that comes with the HiLux and Australians.
SickKids Foundation - Heal the Future
Looking to complete the largest fundraising campaign in Canadian healthcare history, SickKids and Cossette have teamed up with director Henry Scholfield to show viewers just how vital paediatric care is to children who need faster, smarter and better predicted diagnoses to stop illnesses before they strike. As the campaign takes us on a backwards journey through a young man's life, Precision Child Health (PCH) steps in to save the day in the present.
