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Work of the Week: 05/08/22


A trifecta of animated goodies feature in our favourite work this week, writes LBB’s Addison Capper

Work of the Week: 05/08/22

We, the entire LBB editorial team, take absolutely no shame in being downright suckers for animation. This week's Work of the Week is a pretty good representation of our visual leanings.

First up in what is a trifecta of animated goodies is the return of the world's most famous animated band, Gorillaz - except this time they’re all fancy and 3D. There’s also enjoyable live action intertwined with animation for ice cream brand Magnum, and an Amazon Music spot from some Blinkink directors who we fell in love with last year.

Outside of animation, we've also served up entertaining, important work from Greece, the UK, Spain and the United States. You can enjoy all of this below.

Gorillaz - Cracker Island ft. Thundercat

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The most famous animated band in the world is back, but in a new style. Thanks to a close creative collaboration between Gorillaz co-creator Jamie Hewlett and Nexus director Fx Goby, the musical misfits appear in a new music video made up in super stylised 3D. Originally based at Kong Studios in West London, in 'Cracker Island' Gorillaz have relocated to Silverlake, California as they recruit new members to join ‘The Last Cult’, in search of the one truth to fix the world.

EDSNA - The Monster

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A monster made of garbage wreaks havoc in this Greek spot that features slick production from Hobby Film and director Björn Ruhmann, and post production out of Faust. Created by The Newtons Laboratory out of Athens, the spot approaches an important but easily dull topic - recycling - in an enjoyable way, with a strong execution to boot. 

Amazon Music - Unbox a World of Music

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I fell in love with Stevie Gee and Essy May's work when they told me about their DoorDash campaign that came out in Canada last year. The Blinkink duo return here for Amazon Music and Droga5 London, combining miniature sets, stop motion and 2D animation to travel from the United States East Coast to the West. 

Would You Be More Careful?

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Saatchi & Saatchi's very first ad for the Health Education Council in 1970 is what you can see above on the left. On the right is an up-to-date reimagination from the agency in the wake of  Roe Vs Wade being overturned: which effectively removed the right to an abortion from the US constitution by placing it in the power of state legislatures. The face in Saatchi & Saatchi’s new version is of US Supreme Court justice Samuel Alito, who has a long track record of opposing abortion rights and has voted to uphold every abortion law the supreme court has considered since his confirmation in 2006. 

Magnum Eis - Mozart by Magnum 

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"Mozart was one of the greatest composers, a man of pleasure and, as we now know, a true ice cream lover," according to Unilever’s Christiane Haasis. With that in mind, Unilever ice cream brand Magnum and its agency, LOLA MullenLowe, is honouring Mozart with reportedly the first music video for one of his compositions, a remix of the first movement of his 25th Symphony. The resulting film uses a mixture of real-life scenes and animation from production company Proppa and animation company Final Frontier to provide an imaginary insight into the musical legend's creative process.

Tito's Handmade Vodka - Tito's in a Can

In recent years, US alcohol stores - and probably alcohol stores elsewhere - have been overrun by slim cans filled with booze-laden clear and sparkling liquid: the hard seltzer. Tito's Handmade Vodka has never launched a product in a can, until now. But, there's a catch. The can comes empty. Tito's in a Can is a limited-edition, 16-ounce, double-steel-walled, insulated, refillable can, so people can make canned cocktails the way they like and, we suspect, still get away with enjoying one on a warm summer's day in the park - a tricky endeavour in the States with its strict public alcohol laws. We like the idea from Tito's, and we like the supporting campaign by Arts & Letters Creative Co.

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LBB Editorial, Thu, 04 Aug 2022 14:07:44 GMT