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Work of the Week in association withThe Immortal Awards
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Work of the Week: 05/07/24

05/07/2024
Publication
London, UK
612
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Cult-leader Kyle Maclachlan evangelises about potato cakes, plant-based sausage brand hijacks Brat summer and Rosie the Riveter struggles in the gig economy, writes LBB's Alex Reeves

Field Roast - Bratwurst Summer

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If you haven’t heard it’s a ‘Brat summer’ yet, then consider this an important memo. Charli XCX’s latest album with its minimalist typographic cover is becoming ubiquitous in culture, as Vogue’s Raven Smith wrote, it’s a “nuclear green oil spill on our summer beaches”. So No Fixed Address in Canada has got to be applauded for making the sausage joke that was left hanging there. And doing it perfectly, in bold out-of-home media, during Pride weekend in Toronto, for plant-based food brand Field Roast. No notes.



Department of Families, Fairness and Housing (DFFH) - The Unsaid Says A Lot

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The Victorian Government is making history with this – the first government-led campaign of its kind in Australia, which highlights the often overlooked, non-verbal cues and microaggressions that contribute to a culture of discrimination and exclusion against trans and gender diverse people. The film, created by Think HQ elegantly demonstrates simple ways we can make people feel more accepted. Hopefully it will change people’s behaviour to help people in these unfortunately marginalised communities to live their lives more freely.



BlueForge Alliance - Built to Last

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Rosie the Riveter (the ‘We Can Do It!’ woman) is an icon of US wartime propaganda. But what might her story be if she became a manufacturing worker today? adam&eveDDB New York, in collaboration with BlueForge Alliance, tells that story. Created to appeal to the next generation of talent who may be unaware of the opportunities in maritime manufacturing, it imagines a life where she’s at the mercy of the ravages of the gig economy before she finds stability and fulfilment as a modern-day riveter. A timeless story skillfully mixed with the specifics of the 2024 job market.



Arby’s - The Order of Potato Cakes

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Starting a cult to promote a starchy snack might seem like an unconventional way to promote the return of said snack at an American restaurant chain, but with potato cakes being mentioned over 10,000 times on social media, it seems there was already plenty of zeal out there. All it took was for Kyle MacLachlan (Dune, Fallout), actor and Potato Cakes enthusiast, to unite them and foretell the resurrection of the crispy side dish.



BBC - The City of Love

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To promote its coverage as the UK’s official broadcaster of the Paris 2024 Olympics, BBC Creative have latched onto the French capital’s nickname. ‘The City of Love’ explores the nuanced varieties of love that Olympic athletes have for their sports, including the trials and challenges they face as well as the rewards and pride that come from performing at the pinnacle of sporting events. Beautifully directed by Nexus director Fx Goby, the film sweeps us between the Sacré-Cœur, Eiffel Tower and Notre Dame Cathedral, while we ponder the things these extraordinary people will do for love this summer.



Intuit QuickBooks - Dogs

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This is a deeply strange, troubling piece of commercial cinema. But would you expect any less of director Ian Pons Jewell? We’ve known for years what the ProdCo founder is capable of conjuring up, but it takes a brave client like Intuit QuickBooks to let him and Wieden+Kennedy London go on this nightmarish flight of fancy. Advertising is supposed to stand out. And this most certainly does.

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