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Kyle Maclachlan Celebrates the Return of Arby’s Potato Cakes

02/07/2024
Advertising Agency
Minneapolis, USA
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The campaign was created with Fallon and directed by Emma Debany

To set the scene, beginning July 1 Arby's is answering fans' calls and bringing back Potato Cakes nationwide for a limited time. Fans have mourned the loss of Potato Cakes since they disappeared in 2021. Since that time, the iconic side item has seen a passionate fan base grow—in the past year alone, Potato Cakes have been mentioned more than 10,000 times on social media, with loyalists issuing passionate pleas for their revival. There have also been online petitions and dedicated fan accounts.

To celebrate this joyous occasion, Arby's presents a group where all Potato Cakes lovers are welcome: The Order of Potato Cakes - led by none other than Kyle MacLachlan, actor and Potato Cakes enthusiast. Several omens have foretold the reemergence of Arby's beloved crispy side item, and only an enthusiast like MacLachlan can be trusted to inform all other members of The Order on the details of Potato Cakes' limited return.

“As a Potato Cakes devotee myself, I'm proud to enlighten all Potato Cakes lovers about the return of our cherished menu item," said Kyle MacLachlan, leader of Arby's newly founded Order of Potato Cakes. "We've been waiting three long years, and our voices have finally been heard. Potato Cakes are back at Arby's thanks to The Powers that Beef!" 

The campaign will run across digital and social. And to further honour Potato Cakes' return, Arby's will also offer a variety of bespoke, limited-edition merch items created specifically for The Order, including a Potato Cake Amber Necklace, Potato Cake Candle, an enamel pin, and official garb of The Order in the form of a t-shirt and hoodie. Potato Cakes merch will be available at ArbysShop.com, while supplies last.

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