Work of the Week: 05/04/24

Jonathan Glazer directing Scarlett Johansson learning lines for PRADA with zero mention of brand or product - apart from a sneaky glimpse at the bag and those iconic sunglasses - and a couple of archetypal New York City shots to round things out? Yeah, we are sold. 

Is there a more iconic logo globally than Coca-Cola? It's difficult to think of one. And for years, local artists have been adorning walls across countless countries with their interpretations of it, re-imagining Coca-Cola as signs, paintings and murals. In a new campaign from Open X, led by VML, the brand is embracing these unofficial expressions in a wide-scale print and OOH campaign across Brazil, Mexico, Indonesia, Australia and the US, including a placement in New York's Times Square. The logos will also be incorporated into physical touchpoints, such as purchasable cans. My colleague Laura Swinton spoke in depth to Islam ElDessouky, the drinks giant's global vice president, about the campaign.

This campaign from agency Isla for PepsiCo Argentina brand H2oh! was born from a simple observation: Argentines are apparently big gesticulators. Their hands have a tendency to emphatically shake as they regale stories that are both fascinating and less so. Which is why H2oh! - with its lack of carbonation - is the ideal thirst quencher for the country. 

Ecuadorian rice brand Arroz Super Extra has launched its own Willy Wonka style experience, placing 20 hand painted grains of rice in separate bags throughout the country as keys to win prizes such as airline tickets, cruises, a trip to the Galapagos, smart phones, laptops, and smart watches. To promote the campaign, Grey Ecuador's wickedly dark TV campaign shows the lengths that people will go to snag a winning grain of rice. Check them all out via the 'read more' link above.

Chicagoans, if you happen upon anyone smacking billboards in the coming weeks, chances are they aren't a vandal. They might just really love ketchup, specifically Heinz Ketchup. Rethink's latest campaign for the iconic condiment places smackable billboards outside of restaurants that don't sell Heinz. Those so inclined can smack the billboard - a nod to the motion needed to coax ketchup out of a glass bottle - and out pop some ketchup sachets, ready to douse the food you're about to eat.

Collisions between kangaroos and cars in rural Australia are on the rise, placing ever more risk on both the animals and drivers. But a seemingly simple device, the RooBadge, created by Volkswagen and DDB Australia, could have the potential to change this. Connecting to an in-car app, RooBadge calibrates a vehicle's GPS coordinates with specifically developed kangaroo species distribution data. It conveys a unique audio deterrent for the kangaroo species that inhabits the vehicle’s particular location across Australia. The product isn't commercially available yet, but is entering its next phase for testing.