Work of the Week: 01/11/24
This week, comedy reigns supreme. And before we enter the Christmas flurry that will inevitably start soon enough, we’ve got the perfect opportunity to pause, breathe, and indulge in some well-earned laughter with this list of brilliant campaigns. Some of these spots cleverly tackle potentially delicate family dynamics – such as Tile and Life360’s collaboration with Alto agency – while others bring cinematic flair to familiar tropes, as seen in Canal+’s comedic gem ‘No Bad Choices’ by BETC Paris. Today, we also have not one, not two, but three witty Apple spots, two of them part of the brand’s ‘Apple Intelligence’ campaign and created in-house, and the last directed by MEGAFORCE, emphasising the M4 chip’s unmatched capability. We believe you’re guaranteed to love them all! Keep on reading for more.
Canal+ - No Bad Choices
CANAL+ has launched a new cinematic campaign across Europe, starting in the Netherlands. Created by BETC Paris and Stink Paris, the ‘No Bad Choices’ campaign does what we all love to do, in the best way – make fun of action films. ‘No Bad Choices’ humorously reimagines the classic trope of choosing between the red and the blue wire to convey that with CANAL+, there are no bad choices. Directed by Tom Green, the campaign highlights CANAL+’s all-in-one platform offering top-tier movies, series, live TV, and sports. Aligning with CANAL+'s legacy of iconic storytelling, the campaign will appear across cinema, TV, print, and digital channels throughout Europe.
Uber One - Brian Cox Goes to College
Uber’s first ever Uber One for students campaign made a splash this week, starring 'Succession' actor Brian Cox. Created by agency Special US and directed by David Shane, the campaign features Cox embracing college life – not to attain a degree, but for the brilliant student discounts on Uber and Uber Eats. As he roams the campus, the actor “majors” in smoothies and “minors” in pizza, relishing the perks of Uber One for students, which offers free delivery, discounts, and exclusive deals. Running across TV, digital, social, and audio platforms, the campaign includes a campus tour, ‘The One Shop’, bringing students exclusive experiences and offers nationwide.
Tile, Life 360 - Coat, Curfew, Coffin
As promised, this week’s list doesn’t disappoint on the comedy front. But this addition uses humour to address potentially serious issues. Life360 and Tile’s new ‘Family-Proof Your Family’ campaign humorously spotlights the challenges of family life, showcasing how their tracking and safety tools can prevent avoidable drama and stress. Developed by agency Alto, each film in the campaign uses dark humour to depict exaggerated scenarios, emphasising Life360 and Tile’s role in keeping families connected and secure. The campaign’s lead spot, ‘Coat’, depicts a boy haunted by the misplaced outwear, growing up without ever taking it off – a symbol of the lasting impact of minor family mishaps. ‘Funeral’ and ‘Curfew’ even further highlight Tile’s SOS alerts and Life360’s location tracking as practical solutions for family peace of mind.
Apple - iPhone16
Apple has created two new films for its ‘Apple Intelligence’ campaign, showcasing how the iPhone 16’s Apple Intelligence features have the potential to change day-to-day life. Directed by Emmy-winner David Shane, ‘Write Smarter’ features an office worker using AI-powered writing tools on his iPhone 16 Pro to write polished emails, impressing his boss. In ‘Create Memory Movies’, a mother is faced with the inevitable – she has forgotten her husband’s birthday – as she watches their children give their dad thoughtful gifts. She effortlessly creates a heartfelt video montage on her iPhone. The campaign runs on broadcast, YouTube, and social media.
Apple - M4 chip | No Sweat
Lo and behold, it’s another Apple ad! The brand’s new campaign film for the MacBook Pro, powered by the M4 chip family, celebrates the laptop's exceptional performance. And after a summer of sports, it’s great to see something as impressive as a weightlifter doing a dance routine. Created by TBWA\Media Arts Lab Los Angeles and directed by MEGAFORCE, the film sees the weightlifter effortlessly twirling massive weights, symbolising the M4, M4 Pro, and M4 Max chips’ ability to handle demanding workload. Narrated by Olympic figure skater Johnny Weir, the film is set to Des'ree’s ‘You Gotta Be’. Visually striking, undoubtedly funny, and unexpected, this film takes a very well deserved spot in this week’s list.
