WoodGreen Campaign Covers 'UnMet' Needs of Those Seeking Help

WoodGreen is one of the largest social service agencies in Toronto that no one’s heard about. For 85 years, they’ve strived for change not charity and are uniquely built to deal with the complexities facing the city’s most vulnerable. Yet despite everything they do, WoodGreen remains relatively unknown. Open was tasked to change this with an awareness campaign. 

People in need often have more than one need, seeking help for one thing when they actually require several services. Being able to provide these services and manage that complexity is what makes WoodGreen unique. 

Working from this insight, the UNMET campaign was born. Anchored by a long form film that highlights the range of services WoodGreen offers and the dramatic difference they make in people's lives, showing how previously UNMET needs are met with the help of WoodGreen. 

“We are proud to do work for an organisation that will have a profound impact on the people of Toronto. They are an amazing organisation that all Torontonians should be aware of. I like to say that WoodGreen makes the UNpossible possible for so many people in our city.” said Martin Beauvais, founder and creative partner at Open. 

The campaign will be supported by donated :60s and :30s videos, newspaper, OOH, digital and social from the major networks, kicking off an important fundraising effort for WoodGreen.