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Metro Inc. Wants Everyone to Get Their Bags Up and Shop Canadian

07/05/2025
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Campaign from Open encourages shoppers to choose Canadian products

All banners under the Metro inc. umbrella, including Metro Ontario, Food Basics, Metro Quebec, Super C, Jean Coutu and Brunet stores are rallying behind a new campaign, BAGS UP.

BAGS UP is more than a slogan. It’s a call to action, a rallying cry, because we’re not sorry for choosing Canadian. Encouraging their shoppers to shop Canadian products, that they’re helping identify at shelf level, and at Canadian owned stores.

To support this, Metro Inc banners have special loyalty program offers through Moi Rewards focused on shopping Canadian products, along with flyer features and an ongoing effort in store to identify Canadian products.

The campaign is supported in-store, flyer, digital and social media across Ontario and Quebec.

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