Wonder Awaits inside Apple’s Iconic White Bag Billboards

Apple is cutting through the noise of the holiday season by turning billboards around the world into its iconic white shopping bag, topped with a seasonal bow. 

‘Wonder Await’ campaign showcases how the white bag can spark a world of anticipation and desire. The billboards, situated on crowded streets, feature a special version of the bag with a holiday box Apple logo. This is only available in stores and online with two hour delivery. 

The billboards are live in high traffic areas around the world including Los Angeles, New York City, Chicago, Boston, Munich and Paris.

The OOH campaign extends beyond Apple stores, online and on social where white paper environments surround colourful products and the journey into the bag reimagines amazing gifts inside.