W+K's Dodge Dart Registry

Wieden + Kennedy the Dodge Dart Registry, a new online program that provides a creative way to raise money toward the purchase of a new Dodge Dart by mobilizing friends and family to help anyone make their new car dreams come true. The Dart Registry allows consumers to configure and customize a Dodge Dart, and set a goal for the amount of money they want to raise to fund it. It then itemizes components of the car—like a steering wheel, shifter, seat, or engine—allowing friends, family or anyone to sponsor the specific parts.  

 

In addition to the online platform at www.DodgeDartRegistry.com, a new TV spot "How To Change Buying Cars Forever" is online and will be airing during the Fox network broadcast of the NFL National Football Conference Championship Game on January 20. The spot continues with the same dose of fun, humor and rapid-fire "instructional" tone that the Dodge brand introduced in July 2012 with the 90-second “How to Change Cars Forever." 

 

INTERACTIVE + VIRAL VIDEO

 

CLIENT Dodge

PROJECT NAME Dodge Dart Registry

CONTENT TYPE Website & TV Spot

BRIEF How to change buying cars forever. Dodge Dart. New Rules.

CLIENT CONTACT Eileen Wunderlich / Jason Russ

LAUNCH DATE 1/20/13

DURATION OF CAMPAIGN Roughly 4-12 Months

URL DodgeDartRegistry.com

 

W+K PORTLAND

Executive Creative Directors: Mark Fitzloff / Susan Hoffman

Creative Directors: Aaron Allen / Joe Staples / Michael Tabtabai

Copywriter: Derek Szynal

Art Director: Gianmaria Schonlieb

Agency Executive Producer: Ben Grylewicz

Executive Producer: Corey Bartha

Broadcast Producer: Jennifer Hundis

Director of Business Affairs: Amber Lavender

Business Affairs: Connery Obeng

Project Management: Tamar Berk

Account Management Thomas Harvey (Account Director) / Lani Reichenbach (Management Supervisor) / Kyleen Caley (Account Supervisor)

Planning Director: Amber Higgins

Senior Interactive Strategist: Zack Jerome

Director of Digital Production: Pierre Wendling

Executive Interactive Producer: Patrick Marzullo

Creative Technologist: Nilesh Ashra

Head of Motion : Michael Gersten

Visual Effects Supervisor: Adam Nikolaidis

Motion Designer: David Mellor

Motion Designer: Albert Yih

3D Designer: Greg Radich

Studio Artist: Curtis Pachunka

Studio Artist: Hillary Carey

 

DIGITAL PRODUCTION COMPANY

Production Company: Ignition Interactive

Executive Creative Director: Chris Eyerman

Senior Producer: James DeMello

Senior Developer : David Benjamin

Technical Director: Matthew Goshman

Developer: Jason Hughes

Designer: Dru Bramlett / Andy Burdin

Web Copy Writer: Spencer Donald

 

DEVELOPMENT PARTNER

Development Partner Company Rocket Hub

Executive Director: Alon Hillel-Tuch

Technology Director: Vlad Vukicevic

Lead Developer: Tom Davies

Developer: Andrew Harricharan

 

EDITORIAL 

Editorial Company: Joint Editorial 

Editor: Nicholas David

Post Producer: Yamaris Leon

Post Executive Producer

 

VFX

VFX Company: Wieden + Kennedy

 

MUSIC + SOUND DESIGN

Sound Designer : Charlie Keating

 

MIX

Mix Company: Joint Editorial