W+K Push You To ‘Eat Like That Guy You Know’
For the first time, Kraft is speaking to a guy audience for VELVEETA Shells & Cheese. And not just any guy. Specifically the guy who knows all about living an inextricably cool life—like the guy you see flying helicopters at the mall or the one who drives a limo all day for a living.
W+K Portland is supporting the “Eat Like That Guy You Know” campaign with a new :30 second TV spot and digital experience. This experience will lives on EatLikeThatGuy.com and on Facebook; allowing you to discover your own “That Guy” and share out with friends.
Credits
W+K PORTLAND
Creative Directors Karl Lieberman/ Eric Baldwin
Copywriter Laddie Peterson
Art Director James Moslander
Producer Melanie Fedunok
Account Team Ken Smith / Jennifer Segerholt / Alissa Sheely
Executive Creative Directors Mark Fitzloff / Susan Hoffman
Agency Executive Producer Ben Grylewicz
PRODUCTION
Production Company Radical Media
Director Steve Miller/James Moslander
Executive Producer Donna Portaro / Frank Scherma
Line Producer Kathy Rhodes
Director of Photography Eric Schmidt
EDITORIAL
Editorial Company Joint Editorial
Editor Tommy Harden/ Steve Sprinkel
Post Producer Ryan Shanholtzer
Post Executive Producer Patty Brebner
VFX
VFX Company A52/ ELASTIC
VFX Lead: Andy Barrios
2D artists: Patrick Murphy, Steve Wolff
CG Lead: Chris Janney
CG artists: Andy Lewis, Kirk Shintani
Flame assists: Dan Ellis, Kevin Stokes
Producer: Meredith Tomasulo
Titles/Graphics ELASTIC
MUSIC + SOUND DESIGN
Music+Sound Company On ALL SPOTS
Composer DABRYE
Song (if applicable) ‘No Child of God’
