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W+K Portland Puts Sisters Head to Head in New Nike YouTube Series

Wieden+Kennedy Portland, 8 months ago

Alfonso Gomez-Rejon, Tricia Brock and Jesse Andrews collaborate for 'Margot Vs Lily'

W+K Portland Puts Sisters Head to Head in New Nike YouTube Series

W+K Portland & Nike's 'Better For It' campaign kicks off 2016 with a preview of Margot vs Lily - A Better For It Production, an eight-episode original series made in collaboration with celebrated filmmaker Alfonso Gomez-Rejon, acclaimed director Tricia Brock and bestselling author Jesse Andrews. 

A half-million women across 33 countries pushed themselves last year to complete Nike half-marathons in Mexico City, Taipei, Nagoya and San Francisco, participate in Nike+ Training Club (NTC) sessions everywhere from Shanghai to Stockholm and join Nike+ Run Clubs (NRC) in New York, Rio de Janeiro and beyond. Around the globe, this community of women was united around one common goal: to be Better For It on the other side.


In other words, the struggle is worth the victory, whether that means taking the first step, tackling an NTC session or setting a marathon personal record. And each victory — small or large — serves as a stepping stone, a springboard towards exceeding one’s previous limits.

This premise not only lives on, it breaks new ground in 2016, as Nike premieres original series Margot vs Lily – A Better For It Production, launches an online destination for Better For It on nike.com and begins to open registration for the NikeWomen Victory Tour. Together, with the NikeWomen Week activities taking place in select cities worldwide this week, these platforms are designed to motivate and challenge the swelling wave of women around the world who are adopting sport and fitness as a lifestyle, rather than a trend.

Athletes seeking inspiration and motivation to be Better For It will find it at a new online destination that launches today on Nike.com. It hosts training advice, offers access to the latest NTC and NRC workouts, provides a look into product seen on the show series and includes inspiration from elite athletes. Starting February 1, visitors to the page will also be able to watch the latest episode of Margot vs Lily, with a new episode launching every Monday through March 21.

Further, athletes in the United States can sign up for the The Fix by NikeWomen, a weekly newsletter serving up Better For It highlights, exclusive training tips and first access to Margot vs Lily episodes. 

This journey sets the stage for the NikeWomen Victory Tour – registration begins to open January 29. Stay tuned to Nike News for more info as Margot vs Lily unfolds.

Creative Agency

Creative Director: Alberto Ponte, Ryan O’Rourke, Ryan O’Rourke

Copywriter: Heather Ryder, Darcie Burrell

Art Director: Patty Orlando

Executive Creative Director: Joe Staples, Mark Fitzloff

Media Planner: Emily Graham

Planner: Irina Tone

Creative: (Copyediting) Rachel Miller

Photographer: Amanda Jasnowski

Producer: (Art) Amy Berriochoa

Creative Agency: W+K Portland

Business Affairs: Anna Beth Nagel

Interactive Producer: Jenna Simon

Interactive Director : Dan Viens

Project Manager: Shannon Hutchinson

Producers: (Motion) Sarah Gamazo, Adam Sirkin, Jeff Ackley, Oliver Rokoff

Account Management: Karrelle Dixon, Marisa Weber, Jessica Lo

Media Strategy: Danny Sheniak, Emily Dalton

Senior Producer: Shelley Eisner

Studio Manager: Simone Takasaki, Alicia Kuna, Rehanah Spence, Deb Lee

Integrated Producer: (Exec) Matt Hunnicutt

Digital Strategy: Jake Sperla

Group Strategy Director: Andy Lindblade

Brand Strategist: Tom Suharto

Music and Sound

Arranger: Suzana Peric

Composer: Nico Muhly

Sound Design: Zoe Knight

Sound Mix: Jeff Payne, Benn Freer @ Eleven

Offline

Edit Assistant: Eddie Mikasa

Edit Company: Jump LA

Editor: David Trachtenberg

Executive Producer: Betsy Beale

Post Production / VFX

Flame: Wes Waldron

Post Production House: Jump LA

Print / OOH

Retoucher: Saskia Thomson

Production Company

Creative Director: Alfonso Gomez-Rejon , Jesse Andrews

Director: Tricia Brock

DOP: Matt Hupfel

Executive Producer: Jules Daly, Jen Dennis

Line Producer: Josh Porter

Production Company: RSA Films

Production Designer: Peter Zumba

Production Manager: Mark Elliot

Stylist: Kasia Walicka-Maimone

Talent Acquisition

Talent Acquisition: Tara Allender

Category: Clothing/fashion , Sports

Genre: Comedy , Storytelling