W+K London's Plea to Put an End to #HolidaySpam For Three

Everyone has a snap-happy friend who spams social media with their pictures. Pictures of food, new haircuts, clothes, collection of dish towels, nothing is sacred.

But thanks to Three, the spam has reached critical mass. Giving customers no extra costs for calls or data usage worldwide has caused a massive influx of annoying holiday photos. 

In response to this, Wieden+Kennedy London have created a series of videos, apologizing on behalf of all of Three's customers, and taking the brunt of the blame. A website has also been put online, showing updates and news of the epidemic as it progresses. 

Credits

CLIENT: Three Mobile

PROJECT NAME: Feel At Home

CLIENT CONTACT: Samantha Solomons

W+K LONDON

Creative Directors: Scott Dungate & Graeme Douglas

Copywriter: Anthony Atkinson

Art Director: Greg Kouts

Producer: Michelle Brough

Group Account Director: Nick Owen

Account Director: Sophy Woltman

Executive Creative Directors: Tony Davidson / Kim Papworth

Agency Executive Producer: Danielle Stewart

PRODUCTION

Production Company: Hungryman

Director: Ric Cantor

Executive Producer: Matt Buels

Line Producer: Jack Beardsley

Director of Photography: Mike George

EDITORIAL 

Editorial Company: Ten Three

Editor: Billy Mead

Post Producer: Ed Hoadley

VFX

VFX Company: Time Based Arts

VFX Supervisor: Jim Allen

Flame Artist: Matt Shires

VFX Producer: Chris Aliano

Titles/Graphics: Wieden+Kennedy

MUSIC + SOUND DESIGN

Music+Sound Company: Finger Music

Composer: Brian Englishman

MIX

Mix Company: Factory

Mixer: Tom Joyce

Producer: Becs Bell

PRINT PRODUCTION

Creative Directors: Scott Dungate & Graeme Douglas

Copywriter: Anthony Atkinson

Art Director: Greg Kouts

Designer: Victoria Kochowski

Art Buyer: Laura Barker