Everyone has a snap-happy friend who spams social media with their pictures. Pictures of food, new haircuts, clothes, collection of dish towels, nothing is sacred.
But thanks to Three, the spam has reached critical mass. Giving customers no extra costs for calls or data usage worldwide has caused a massive influx of annoying holiday photos.
In response to this, Wieden+Kennedy London have created a series of videos, apologizing on behalf of all of Three's customers, and taking the brunt of the blame. A website has also been put online, showing updates and news of the epidemic as it progresses.
Credits
CLIENT: Three Mobile
PROJECT NAME: Feel At Home
CLIENT CONTACT: Samantha Solomons
W+K LONDON
Creative Directors: Scott Dungate & Graeme Douglas
Copywriter: Anthony Atkinson
Art Director: Greg Kouts
Producer: Michelle Brough
Group Account Director: Nick Owen
Account Director: Sophy Woltman
Executive Creative Directors: Tony Davidson / Kim Papworth
Agency Executive Producer: Danielle Stewart
PRODUCTION
Production Company: Hungryman
Director: Ric Cantor
Executive Producer: Matt Buels
Line Producer: Jack Beardsley
Director of Photography: Mike George
EDITORIAL
Editorial Company: Ten Three
Editor: Billy Mead
Post Producer: Ed Hoadley
VFX
VFX Company: Time Based Arts
VFX Supervisor: Jim Allen
Flame Artist: Matt Shires
VFX Producer: Chris Aliano
Titles/Graphics: Wieden+Kennedy
MUSIC + SOUND DESIGN
Music+Sound Company: Finger Music
Composer: Brian Englishman
MIX
Mix Company: Factory
Mixer: Tom Joyce
Producer: Becs Bell
PRINT PRODUCTION
Creative Directors: Scott Dungate & Graeme Douglas
Copywriter: Anthony Atkinson
Art Director: Greg Kouts
Designer: Victoria Kochowski
Art Buyer: Laura Barker