W+K Amsterdam & Booking.com Give Summer Photos a GIF-tastic Makeover

This past summer Booking.com asked people to Wing Everything. Except their accommodation. Now, Booking.com is on a mission to find and GIF the best shots of summer, and find out who won Booking summer?

Over eight days Booking.com is partnering with leading digital artists to GIF the greatest shots of summer. Winners will be celebrated across the web and GIF-mmortalized on Booking.com’s Wing It Hub and on Giphy. In the competitive spirit of the Internet, each day’s winning selection then acts as a rallying cry to anyone who has a better shot, to join the action and submit their photo for the next day’s round. 

Booking.com is looking for infinity pool dives, epic views, road trip mayhem, enviable hammocks - anyone with a jealousy-inducing summer photo can apply to be GIF-ed. Simply tag a photo on Instagram or Twitter with #WingItYeah or upload an image in response to a Booking.com Facebook post. 

Created with Wieden+Kennedy Amsterdam, the WHO WON BOOKING SUMMER? activation is the crescendo to ‘Wing It’, Booking.com’s integrated campaign that launched in July and encouraged spontaneous summer travel. 

Pepijn Rijvers, Booking.com’s Chief Marketing Officer, says: “Embracing spontaneous travel this summer - confident that you’ll find your perfect place to stay wherever you end up – means new, exciting adventures are yours for the taking. By launching WHO WON BOOKING SUMMER? we’re celebrating those who embody this spontaneous spirit and inspiring others to keep on winging it. With our mobile apps and websites, topped with best-in-class last minute availability at over 700,000 accommodations worldwide, it’s time to seize the moment and go!” 

Wieden+Kennedy Amsterdam Creative Director, Genevieve Hoey, comments: “People already try to beat each other with their epic summer shots, via social platforms. This idea goes one better, turning people’s ultimate summer shots into digital works of art. Being GIF’d by Booking.com will give people the ultimate bragging rights, and I think we’ll help settle a lot of arguments about who won Booking summer.”

The leading GIF artists behind the activation include Cari vander Yacht, Chris Timmons, Justin Gammon and James Kerr. 

Anyone with a killer summer snap can submit an image now using #WingItYeah or via Booking.com’s Facebook posts. The first selection of photos-turned-GIFs will be released from Monday 24 August, with a new batch released each day until Thursday 3 September. Check out the winning GIFs each day here.