Winter Works of Ukrainian Creatives in CrUAtivity Digest

The first short social AI film in Ukraine, children joining forces with musicians to raise one million hryvnias for drones, animals are not just any holiday gift, a veteran's journey only begins with their return home, Ukrainian hearts are three times bigger, and tomorrow will come – these are the messages advertisers are addressing to the Ukrainian society in the works presented in the winter issue of the CrUAtivity digest. 

CrUAtivity is a digest featuring current works of Ukrainian agencies, distributed among the international professional community. 

The project is organised by the All-Ukrainian Advertising Coalition with the support of the creative marketing communications agency Brain Tank and the digital agency Adcore. 

The new issue is available here. 

The new issue includes 31 cases from Ukrainian agencies in the Film, Design, Digital, PR Campaign, and Social Campaign categories. 

Each issue of CrUAtivity contains a brief review of cases (BRIEF REVIEW section) and a detailed description of each case in its category. Each case lists the executors and includes a link to their website.

All-Ukrainian Advertising Coalition calls on the global professional community to cooperate with Ukrainian creatives and not only to find new partners for themselves but also to continue supporting Ukrainians.  

The winter issue of the digest includes the following works: 

FILM

Darnitsa Christmas video – Postmen

Mystical but pharmaceutical: a commercial for Dekvadol – AdShot Creative

Ukrainian hearts are three times bigger (Kyivstar) – I am IDEA

Making dreams come true (PrivatBank) – Rockets. Growth R&D and Electric Sheep Film

ТМ Sonobarbval Caps integration – Brandly agency

Cybersecuritoons animated video series – Animagrad

New сampaign for the Creon brand – MullenLowe Adventa

The new commercial "Tomorrow will come" (Nova Poshta) – Fedoriv Agency

Commercial with cat for the drug Atoxil – AdShot Creative

Red Riding Hood for Roshen Wafers – Drama Queen

DESIGN

"Volya" new design – Rocketmen agency

"Place of Power" design idea – AdShot Creative

The hotline about adoption and foster care – Postmen

Rebranding of the identity for the Ukrainian Startup Fund – idealers

Positioning and design for Half&Half – Dozen

Packaging design for flour – Bloom Büro

Art calendar of time travel for the FADO brand – Gusev Art Lab

Redesigning the label for "Desant" beer – Brain Tank

DIGITAL

Pixel Donate fundraising platform – CF.Digital

Сrossword puzzle game – FBA branding agency

New design for the American medical platform DocGo – twid

VR Visualization of Kyiv’s Museum Heritage – Brain Tank

PR CAMPAIGN

An animal is not a gift for any holiday – Postmen

BRIT's communications for the Ukrainian market – WARTO

Manifesto for Jager Music Awards – Underdog Agency

SOCIAL CAMPAIGN

TikTok influencer campaign ("Your Family Doctor" Association) – OMG Agency

The first short social AI movie in Ukraine – New Strategies

Postmen Kids initiative – Postmen

Support for the documentary "Hero" – Brandly Agency

Breaking Barriers: Uklon & hromadske's Initiative – hromadske

Advertising campaign "The Veteran's Journey" – plusone social impact