Cases from 22 Ukrainian Creative Agencies Spotlighted in the Latest Issue of International Digest CrUAtivity

Since 2022, the All-Ukrainian Advertising Coalition has been publishing the international digest CrUAtivity, featuring the latest creative work by Ukrainian agencies, which is distributed among the international professional community. The digest is now released quarterly, and the newest edition highlights “winter” campaigns created by Ukrainians.

Each issue of CrUAtivity includes a Brief Review section and in-depth descriptions of each featured case by category. Every project includes credits and links to the creators’ websites.

The digest is published on cruativity.org. The latest edition includes work from 22 Ukrainian agencies in the categories: Film, Design, Digital, Advertising Campaign, and Social Campaign.

This winter, Ukrainian creatives used advertising to share holiday greetings, promote energy conservation, raise funds for the Armed Forces, call for an end to domestic violence, highlight responsible parenting, foster inclusive communication among teenagers, and support men’s mental health. Despite all the challenges, there is an increasing number of commercial ads in Ukraine’s media space – covering banks, ride-hailing services, chocolate, tea, yogurt, energy drinks, alcohol, and more.

The project's goal is to regularly remind the international community about the Ukrainian advertising industry, projects and the capabilities of Ukrainian creators, thereby creating an information space that fosters collaboration between Ukrainian advertisers and foreign clients.

The project is organised by the All-Ukrainian Advertising Coalition with the support of the creative marketing communications agency Brain Tank and the digital agency Adcore.

The All-Ukrainian Advertising Coalition calls on the global professional community to cooperate with Ukrainian creatives, not only to find new partners but also to continue supporting Ukrainians.