When was the last time you heard someone say "surfing the web"?
That once common turn of phrase has gone the way of the slow dial-up modem: it's part of our computing past. The internet's presence in our lives has never been stronger, though - we constantly scroll, share, swipe and sync on our devices all around the globe.
Swiss telecommunications company Wingo is entirely web-based, and their new spot has some fun with ye olde web-surfing analogy; their flat fee European internet rate is embodied by the ad's three surfer dudes as the adventure across Europe. Whether ducking under the water of a fountain in the middle of a busy Berlin street, cramped in the back of a Tuk Tuk in in Rome, or sliding on their boards through town squares, tower blocks and pedestrian crossings, the trio's carefree adventures humorously contrast the urban scenes they explore.