William Grant & Sons Appoints eight&four for Social Launch of New Luxury Whisky Brand

eight&four has been appointed as social and content agency for William Grant & Sons latest product launch, whisky brand Wildmoor.

The team at eight&four has played a key role in the launch of this luxury brand, leading on initial production projects such as a distillery shoot in the Highlands of Scotland, filming with master blender Brian Kinsman, and exploring the creation of a ‘whisky more wild’.

The agency has also launched Wildmoor’s Instagram account where they will be promoting the brand’s exclusive range of whisky on a global scale. Their partnership as the social and content agency will see them create content primarily for use on social media, but also working to ensure they maximise opportunities to find smart solutions for digital channels.

Eight&four was also production lead at the official launch event, set in the Scottish Highlands, where an exclusive list of guests from across multiple markets were invited to immerse themselves in the rugged Scottish landscapes where as well as testing the whisky blends they partook in hiking - led by adventurer Aldo Kane - a cold water plunge, a wild dining experience and more.