Why Pereira O’Dell Is Launching Silverside AI, an Innovation and Incubation Lab Based in Silicon Valley

Located in the heart of the flourishing Silicon Valley AI scene, a new organisation is poised to play a pivotal role as a connector between emerging technology start-ups and brands. This initiative, named Silverside AI, is set to grant unprecedented access to cutting-edge technologies, revolutionising marketing and advertising processes for brands willing to experiment during this critical early stage of the rapidly expanding AI boom.

Behind this launch is Pereira O’Dell and Serviceplan Group. Silverside AI, an AI innovation and incubation lab born out of Pereira O'Dell's AI Lab and part of Serviceplan Group’s global AI ecosystem. This ground breaking venture represents a significant leap into the future of AI-powered creativity, aiming to reshape the landscape of advertising and marketing.

Led by Pereira O'Dell co-founders, PJ Pereira and Andrew O'Dell, Silverside AI welcomes Rob Wrubel as managing director - a seasoned Silicon Valley entrepreneur and innovation executive; as well as director of AI partnerships, Johnny Rohrbach. 

This strategic leadership team positions Silverside AI as a dynamic incubation and rapid experimentation entity, with a mission to pioneer cutting-edge innovations in AI-powered media, data, optimisation, creative, customer experience design, and operations.

Silverside AI sets out to leverage creative, global, business, and administrative services from Pereira O'Dell and the expansive Serviceplan Group. The goal is to reshape the fast-growing AI innovation economy within the global advertising and marketing sector. 

The ambitious objective of Silverside AI is to develop new and potentially radical value models for Serviceplan Americas, which includes Pereira O'Dell, Mediaplus North America, and L&C NYC. This initiative positions the group as leaders in the next generation of advertising technology and capabilities centred around AI.

As part of Serviceplan Group’s global AI strategy, Silverside AI stands as the latest manifestation, leveraging capabilities and insights across the network to scale its offering. Simultaneously, Serviceplan Group introduces an AI Lab headquartered in Munich, a European-based innovation centre aimed at fortifying the Group's global AI capacities.

Operating out of Pereira O'Dell's West Coast office in the heart of San Francisco's tech scene, Silverside AI is strategically positioned to foster unique partnership opportunities within the burgeoning start up scene. Named after the Bay Area's agile Jack Silverside fish, the lab has already engaged with Pactto - an inaugural participant in the Silverside incubation program. Pactto aims to revolutionise how creative feedback is exchanged digitally. The lab also welcomes innovative tech partners GoCharlie, Boomy, Bithuman, and Rembrand.

"In Silicon Valley, the unique blend of creativity and technology fuels a culture of constant innovation. It's a place where engineering and creative minds naturally collide, constantly pushing the limits of what's possible," says Rob Wrubel, managing director of Silverside AI, bringing a seasoned Silicon Valley perspective as the original CEO of Ask Jeeves and an advisor to numerous tech start-ups.

Silverside AI's innovation projects, such as The Insights Machine, showcase the commitment to enhancing operational efficiency and fostering creative solutions. This AI-powered language processing tool aids strategists in creating interactive marketing personas, utilizing brands’ first-party data for more precise audience targeting.

"Silverside AI marks a significant milestone in our commitment to driving innovation in the advertising and marketing sector. Together, with our diverse and dynamic incubation program partners, we are excited to explore new frontiers and push the boundaries of AI-powered media, data, creative, and customer experience design," says Andrew O’Dell.