Why 'Meet Boston' Threw a Music Festival in Atlanta

In a big departure from traditional travel/tourism ad campaigns, Meet Boston brought its music scene to Atlanta in a one-day event designed to attract Atlanta residents to come to Boston. 

The one-of-a-kind Meet Boston Music Fest featured renowned Boston-born rock band Guster as well as three up-and-comers and took place in Atlanta, one of America’s music meccas, on September 6th.

Local creative agency and AOR for Meet Boston, Allen & Gerritsen, developed the concept to give the 1600+ Atlanta music fans in attendance a taste of what awaits them just one short, direct flight away in Boston. The festival also featured Boston-inspired food and beverages and custom posters - each one designed by A&G highlighting one of the diverse aspects of Boston’s music scene, from the various DIY scenes that call the city home, to a storied and sometimes overlooked jazz and blues scene, to the historic venues that showcase historic artists weekly, and all of them including a hand-drawn map of all the city’s venues for music fans to explore. Requests are already coming in for another destination. 

For more information about the Meet Boston Music Fest, visit here, and find out what else Boston has in store for visitors here.