But, do you remember last year and the story of Buster the boxer dog and his trampolining antics? Well, he’s back and he’s not best pleased. He’s the central point of this film for Stop Funding Hate, which came out merely hours after today’s John Lewis commercial.
The premise of the film is that Buster can’t enjoy this year’s John Lewis ad because the brand, along with Sainsbury’s, Waitrose and M&S, still advertises in newspapers such as the Daily Express and the Daily Mail, which the cause claims “spread fear and division”.