Why Agencies Should Try ‘Twinning’ with Ukrainian Partners

When Russia began invading Ukraine, Red Bee Creative, a London-based creative agency, reached out to a design agency in Kyiv, called Twid. 

What began as a simple, “Can we help?” evolved into a great friendship, a new and exciting collaborative way of working, and a fantastic course of creative inspiration. 

They became Twins.

They then decided that this rich creative collaboration and invaluable support should be shared by others, and it led to the creation of an exciting initiative. 

By Twinning with a Ukrainian Agency, creatives and creative companies can become creative allies. They will be able to work collaboratively with an agency from one of the fastest growing and innovative countries for creativity. 

Twinning enables Ukrainian agencies to continue producing creative magic, whilst keeping their industry alive. 

Twinning (Noun): A supportive partnership between creative companies in a time of conflict. 

To Twin (Verb): A form of supportive, creative partnership with a like-minded agency in Ukraine. 

"Why on earth did it take a war to introduce us to Twid?" – Jane Fielder, Head of Design at Red Bee Creative

“Whilst working with Twid, my eyes have been opened to new and innovative ways of working. I have been able to develop concepts and execute ideas in ways I would never have been able to without their input – and, it’s been loads, loads more fun!” – Heidi Martin, Creative at Red Bee Creative

“For us, twinning is about friendship, and everything related to it. You and your twin may not have joint projects, but when you know that there is someone in a distant country who can support you with a simple conversation, advice, help you experience another culture much better, it is priceless. We are sure that with these things in place, others related to collaboration, networking and various joint projects will not make themselves wait.” – Alex Twista, Founder of Twid, Ukraine