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Volkswagen Lets the Dogs Out for Tayron Spot

08/03/2025
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Tracks & Fields licensed track 'Who Let the Dogs Out' for the campaign

Did you know that the Grammy-award-winning soca hit 'Who Let the Dogs Out,' written by Anslem Douglas and performed by the Baha Men, was originally intended as a feminist anthem, with 'dogs' referring to men who catcall women? Tracks & Fields' licensed the track for Volkswagen's latest spot.

Tracks & Fields music coordinator Justus Wienboeker said, "The well-known track 'Who Let the Dogs Out' by Baha Men is the perfect license for this project. Released in 2000, the quick and long-lasting success of the song ensures instant recognition. The lyrics of the song fit perfectly with the images and its dynamic style makes it a lively VW advertisement.”

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