Volkswagen Lets the Dogs Out for Tayron Spot

Did you know that the Grammy-award-winning soca hit 'Who Let the Dogs Out,' written by Anslem Douglas and performed by the Baha Men, was originally intended as a feminist anthem, with 'dogs' referring to men who catcall women? Tracks & Fields' licensed the track for Volkswagen's latest spot.

Tracks & Fields music coordinator Justus Wienboeker said, "The well-known track 'Who Let the Dogs Out' by Baha Men is the perfect license for this project. Released in 2000, the quick and long-lasting success of the song ensures instant recognition. The lyrics of the song fit perfectly with the images and its dynamic style makes it a lively VW advertisement.”