senckađ
EDITION
Global
USA
UK
AUNZ
CANADA
IRELAND
FRANCE
GERMANY
ASIA
EUROPE
LATAM
MEA
Creative in association withGear Seven
Group745

Who Knew a Bloody Backside Could Look So Cute?

06/04/2017
Agency
Seoul, South Korea
174
Share
Cheil Beijing launches animated 'Butty & Belly' characters to promote Gangtai’s new anti-haemorrhoid patch

A cute animated backside and an animated belly character, called Butty & Belly respectively, feature in a campaign to promote the Gangtai’s new anti-haemorrhoid patch.

The launch campaign, created by Cheil Worldwide Beijing, consists of three films where Belly comes to the rescue of Butty, who is in danger of suffering from the painful condition. It is designed to dispel the embarrassment associated with haemorrhoids by approaching it in an accessible and humorous way.

‘All about Ass’ sees Butty suffering from a troublesome external haemorrhoid; ‘Hero of Hotpot’ sees Butty threatened from an excess intake of hot and spicy food; while ‘Bloody Rebirth’ demonstrates Butty suffering from bleeding internal haemorrhoids.

In each case Belly applies one of the Gangtai external patches, which are simple to use and stick to the stomach area, to alleviate and soothe the conditions.

The films will run on TV and online, including on youku.com, iqiyi.com and v.qq.com





Agency / Creative
Agency / Creative
Art Director
Copywriter
Copywriter
Production
Post Production / VFX
Music / Sound
SIGN UP FOR OUR NEWSLETTER
This website uses cookies to enhance the user experience.