Which? Launches New TV Advertisement

 

Which?, the consumer champion, continue their 'Which? Works For You' campaign by highlighting how their uniquely in-depth and unbiased testing can help consumers avoid costly mistakes when purchasing products and services.

 

In this new TV ad created by Dare, a man surprises his wife with a newly refurbished kitchen, but all is not as shiny and perfect as it first may appear... 

 

The ad was written/art directed  by Dare Associate Creative Directors Dan Gorlov & Rachel Le Feuvre and directed by Roderick Fenske at Hungryman. Supporting digital activity came from Tangent Snowball and media by MC&C.

 

Click the link to view the work  http://bit.ly/IVY9Fp

 

Credits

Associate Creative Director: Rachel Le Feuvre

Associate Creative Director: Dan Gorlov

Art Director: Rachel Le Feuvre

Copywriter: Dan Gorlov

Account Director: Mez Ford

Account Manager: Tom Foster

Account Planner: Andy Nairn

Agency TV Producer: Barnie Stewart

Agency Traffic: Natalie Tobin

 

Production Company: HungryMan

Director: Roderick Fenske

Prod Co Producer: Veronica Saez

Editor: Kate Owen

Post Production: Ian Baker at Unit

Sound: Ollie Usher at Scramble