When the Going Gets Bitter. We Get Sweeter

​Creativity Trumps Tariffs: When The Going Gets Bitter, We Get Sweeter. 🍁🥞

Trade policies can divide nations. Pancakes bring people together.

Here’s a novel approach to a trade dispute: Instead of fighting tariffs, let’s flip them—like a stack of golden, buttery pancakes.

We know American consumers are going to feel the squeeze when prices rise on real Canadian maple syrup. And since Canadians are basically programmed to respond to hardship with extreme politeness and baked goods, why not soften the blow?

💡 The Idea:

For a limited time, when US consumers buy real Canadian maple syrup, they get 25% off their favourite pancake mix.

That means brands like Pearl Milling, General Mills Bisquick, Hungry Jack's Pty Ltd, and King Arthur Baking Company - America’s top pancake makers - have a golden opportunity to co-brand with Canadian maple syrup producers and turn this into a sweet, tariff-busting offer.

Why This Works for Everyone:

✅ For American Consumers: A relief deal that makes breakfast more affordable (and delicious) when trade policies make it pricier.

✅ For Pancake Brands: A buzzworthy promotion that drives sales and goodwill at a time when consumers are looking for value.

✅ For Canadian Maple Syrup Producers: keeping maple syrup at the heart of every pancake breakfast.

✅ For Both Nations: A reminder that while politics may divide, pancakes unite.

Who’s in? 🇨🇦🥞🇺🇸