Wells Fargo Selects BBDO as AOR

Wells Fargo today announced that it has selected advertising agency BBDO to serve as its brand agency of record, effective April 1, 2014. The business will be led out of BBDO San Francisco.

“Wells Fargo is already one of the pre-eminent banking brands in the world, and we’re excited to bring our brand-building expertise in financial services to help them become not just the greatest banking brand, but one of the world’s greatest brands…period.”

“BBDO demonstrated exceptional creativity and big ideas, which made a compelling case for moving forward and officially establishing this new relationship,” said Jamie Moldafsky, chief marketing officer. “As our new brand agency of record, we’re confident that BBDO will bring world-class strategic expertise to tell the Wells Fargo story and communicate the value of our products and services to the consumer.”

Said Jim Lesser, President & CEO, BBDO San Francisco, "Wells Fargo is already one of the pre-eminent banking brands in the world, and we’re excited to bring our brand-building expertise in financial services to help them become not just the greatest banking brand, but one of the world’s greatest brands…period.”

BBDO San Francisco is the West Coast agency of BBDO Worldwide, widely regarded as the world’s most creative agency network.

MRM will continue to lead digital creative, OMD and UM will continue to serve as media agencies, and the company’s specialist agency roster will remain unchanged.