MADC Launches Anniversary Showcase with a 120-Take, Single Shot Film

Melbourne Advertising, Design, and Creativity (MADC) is kicking off its 70th anniversary year by announcing the MADC Showcase is back for 2025 at Melbourne's historic Forum Theatre on May 30, with tickets now available. To launch this year’s platform of 'Persistence Pays', a single-shot film was created that took 120 takes to achieve.

MADC co-presidents Matt Lawson and Simon Thomas said, "Sometimes you just have to stick with it. We're a small volunteer creative organisation that through persistence, and the constant support of Melbourne, has been able to stay alive for seven decades. So, we'd like to celebrate our 70th year and the idea of persistence. Because let's be honest, great ideas go nowhere without it."

Hannah Cleary, MADC director of major events, added, "It’s a historic year for the MADC Showcase, and so, for the first time, we’d like to take it seriously...and put on a real show. No more live piercings, no more prosthetics or firework guns, we’re growing up. We’re 70. So, dress special and let’s party like the adults (who work in a very serious industry) that we are. This one is going to be great."

Tickets are limited and sell fast, so book now or risk missing out on what promises to be an iconic night of great work, live entertainment, and even better people.

Doors open 6pm until midnight, and the creative showcase commences at 7pm sharp. Food (cocktail style) and drinks are provided throughout the night.

MADC 2025 Showcase

Friday May 30th 2025, The Forum

6pm-midnight (Showcase starts 7pm sharp)

Includes food (Cocktail style) + Drinks + LIVE entertainment.

​Tax deductible tickets are available, and are selling fast.​

The MADC thanks their Showcase sponsors, without which this event would not be possible: Alt.VFX, Bang Bang Studios, Guilty, Level Two Music, Pancho, Photoplay Photography, and all of its industry supporters for their generosity.