Weightlifter Effortlessly Proves the Power of Apple's M4 Chip in Spot from MEGAFORCE

Apple launches a captivating new film for the MacBook Pro, powered by the M4 family of chips. The film from TBWA\Media Arts Lab Los Angeles and director MEGAFORCE showcases M4’s faster performance and enhanced capabilities. 

The film follows a weightlifter effortlessly spinning and manipulating massive weights as if they were batons. These batons metaphorically represent the ability of the M4 family of chips - M4, M4 Pro, and M4 Max - to handle the most demanding workloads with ease. The weightlifter was coached by six-time world champion baton twirler Yvonne (Bonnie) Palacios and worked closely with Hollywood choreographer Denna Thomsen.

Set to Des'ree's iconic track ‘You Gotta Be,’ celebrating its 30th anniversary, the film comes alive through the narration of legendary Olympic figure skater Johnny Weir. His heart warming and witty commentary follows the lifter's journey, building to a crescendo that mirrors the ascent to peak performance and effortless power of the M4 family of chips. 

The film also demonstrates how the new MacBook Pro delivers exceptional performance in a sleek, portable package.

MEGAFORCE tap into the thrill of competition and human achievement. It creates a memorable and relatable story that aims to make microchips exciting for mass audiences. The campaign debuted at Apple’s 'MacBook Pro Announcement' event and will be rolling out globally across broadcast, digital platforms, and social media.