Weber Shandwick Canada Expands Creative and Analytics Leadership

Weber Shandwick Canada is scaling up its creative and analytics firepower with two strategic hires, signalling the agency’s continued investment in uniting in-culture storytelling with data intelligence. This move is part of a broader drive to build Canada’s most integrated earned-first offering where creativity, insight and innovation converge to help brands move at the speed of culture and deliver deeper business impact.

Tushar Balsotra joins as vice president of analytics to enhance the agency’s leadership in insights and data strategy. Tushar will help lead the rollout of the firm’s newly launched Weber I/O global platform in Canada which is, built to reshape how companies connect data, technology and AI with their marketing and communications efforts. He will report to Becca Young, senior vice president of innovation and intelligence.

Alex Champlin joins as creative director to continue the momentum of the agency’s strengthening creative talent and approach under the leadership of Ben Pobjoy, executive creative director. A talented storyteller with a knack for turning cultural insights into ideas that move, Alex brings fresh imagination, craft and creative energy to the team.

“In a world where attention is fleeting and influence is a two-way street, we’re investing in creative talent and analytical depth to help our clients break through and make meaningful impact,” said Greg Power, president and CEO, Weber Shandwick Canada. “By bringing bold ideas together with sharp insight, we’re helping brands design smarter narratives and build stronger, more lasting connections with their audiences.”

Weber I/O, the global platform launched earlier this year by Weber Shandwick, brings together analytics, data science, engineering, media, and AI advisory into a single system, designed to give brands a faster, more intelligent way to understand audiences and act in real time. The new platform reimagines how intelligence can guide earned-first creativity at every stage building on Weber Shandwick Futures, and its award-winning generative AI-powered narrative intelligence service launched in 2023.

Tushar and Alex are among 16 new arrivals at Weber Shandwick Canada in 2025 so far, following more than 30 in 2024. These moves mark the next phase in Weber Shandwick Canada’s evolution in enhancing its integrated model, where creative and analytics work as one connected engine for earned impact.