Ruaridh OāDonnell has transferred to the Sydney office from the agencyās London headquarters, after six years at the agency.
Starting out as a junior writer, Ruaridh rose through the ranks to become an Associate Editorial Director at We Are Social London, latterly leading a team of creatives in the We Are Social Sport division.
In We Are Social Sport, Ruaridh worked with global brands including adidas, Gatorade, DAZN, Mastercard, PlayStation and YouTube, focusing on activating prominent sports events such as Tokyo Olympics, UEFA Champions League, Euro 2020NE, Rugby World Cup, Australian Open, Wimbledon and more.
Prior to joining the Sports practice, Ruaridh worked across a number of clients including Audi, Lavazza and OPPO.
Scottish born OāDonnell has a depth of experience developing award winning socially-led content and campaigns that are firmly connected to culture, for the likes of adidas Running, Originals and Football.
In his new role, Ruaridh will head up and grow We Are Socialās editorial team of 10 content creators and social media managers across the agencyās full portfolio of clients including Audi, TikTok, Samsung, Foxtel, Binge, Kayo and more. The culturally connected team of social specialists create planned and reactive content across a range of calendar moments, as well as commissioning and curating content from social creators.
Says Ruaridh O'Donnell, āItās great to be here in Sydney, and help Ben lead the creative team in a new chapter. Having worked in our London head office for the last six years, Iām hoping I can bring my editorial expertise to create even more ideas worth talking about, on social and beyond. Itās going to be a really exciting journey, and one that I canāt wait to get started with.ā
Ben Clare, executive creative director at We Are Social, says, āThe scope of social seems to grow by the minute. Itās where ideas have the power to draw from culture, stop thumbs and feed a thousand stories. With such a stellar background, and deep knowledge of technology and culture, I feel thereās no one better placed to lead our editorial arm than Ruaridh. Iām genuinely thrilled at what the future holds and canāt wait for him to bring his unique talents to bear.ā