We Are Social Sport Hires Tom Brandhorst as Creative Director

Global socially-led creative agency We Are Social has hired Tom Brandhorst, previously of Footballco and COPA90, in a new role for the agency as creative director for its sports division, We Are Social Sport. 

Tom will focus on growing and developing the creative department at We Are Social Sport, which has a team of 40 in the UK, and 80 globally. He will be responsible for driving creative output across We Are Social Sport’s client roster, which includes adidas, ATP, PlayStation, Unilever and more. He will report to We Are Social’s executive creative director, Simon Richings, and collaborate closely with Joe Weston, head of sport.

Tom joins the agency from publisher Footballco, where he was creative director, working with brands like Google, adidas, Hyundai, Converse, and more. He joined Footballco in 2021, and helped build its creative department, improving its creative reputation and securing major projects with industry-leading brands. During his tenure, Footballco picked up a number of awards, including Best Travel and Leisure campaign with Enterprise at The Drum Content Awards 2023, and Best Branded Content site with Heineken at the Digiday Europe Awards 2022. 

Before Footballco, Tom worked as a freelance director on projects for EA Sports, Amstel, Nike, Amazon, and more. Before this, he was editorial director at COPA90 where he oversaw the restructuring of the editorial team, refining its content output and commercial capabilities. He has also held roles in social media advertising at Leo Burnett.

Tom said, "When I started out in social media We Are Social were always the industry leaders in digital creativity that everyone else struggled to catch. To now be working at an agency I’ve admired since the beginning of my career, with such an excellent reputation and impressive creative portfolio, is very exciting.”

Joe Weston said, “We’re all very excited to have Tom on board. His experience is spot on for our sports clients and he has a talent for spotting creative opportunities with cultural relevance. Our sports team has an incredible reputation for delivering groundbreaking creative work, and with such a big summer of sport on the horizon, it’s the perfect time for Tom to come in and lead the creative team in sport to even bigger things.”  

Simon Richings added, “Tom brings a wonderful wealth of experience from a broad range of roles – from strategy to production to film direction. He’s a great fit for the evolving opportunities we have as a socially-led creative agency.”