Copywriting is hard. Finding all the best copywriting advice in one place is even harder.
This inspired We Are Pi creative director, Taylor Black, to create the resource she felt was missing – a collection of the best writing advice from the best in the game.
To create 'Just Say It', Taylor reached out to some of the greatest writers in the industry – creative directors, CCOs, comedians and partners at the world’s top advertising agencies – asking them to share their prime pieces of writing wisdom.
“It’s the book I’ve always wanted as a copywriter – all the tips, tricks and learnings from the best out there. I just wish I made it sooner. Because the process of creating it was amazing. How generous everyone was with their knowledge: inspiring. And the end result: helpful beyond belief," said Taylor Black, We Are Pi.
Just Say It is the latest Pi Publication, following We Are Pi’s cultural research publication, New Society Rules. You can download a digital version of the Just Say It book at wearepi.com.