We Are Pi Appointed as Lead Creative Agency for Jack Link's Europe

Jack Link's Europe, the leading global meat snacks brand, has appointed We Are Pi as its first lead creative agency for Europe following a competitive pitch process.

The partnership will focus on amplifying Jack Link's brand engagement across the European market through impactful and culturally relevant creative campaigns. We Are Pi will be responsible for developing brand, commercial and activation strategies to further solidify Jack Link's position as the go-to protein snack across Europe, with the first work set to break this summer. Jack Link's has a significant presence across the continent, including in the UK and Germany, and continues to expand its reach.

Patrick Garvey, founding partner and MD of We Are Pi, stated, “Becoming the lead creative agency for Jack Link's Europe is a fantastic win for We Are Pi. Their bold and adventurous brand spirit resonates deeply with our own commitment to creating culturally impactful work. We're excited to help them further connect with consumers across Europe.”

Laura De Groot Trivulzio, CMO, Jack Link's, BiFi, Peperami, commented on the new partnership, “We were impressed by We Are Pi’s strategic thinking and their track record of delivering standout creative work for global brands. We believe their understanding of the European landscape will be invaluable as we continue to grow and engage our audience with the unique spirit of Jack Link's.”