WCRS has created the first instalment in a campaign to raise awareness for the Government’s ‘Employment Allowance’ initiative, which launches on April 6th. The campaign is designed to get eligible employers to opt in to a £2,000 tax cut on their National Insurance contributions. This flagship policy is specifically designed to remove barriers to growth for small businesses and help the UK succeed in the global race.
The campaign is set to roll out across TV, radio, digital and press throughout April.
Credits
Client: HMRC
Agency: WCRS
Creative Director: Ben Long
Creatives: Ben Brazier & Johnny Ruthven
Agency Producer: Jack Bayley
Account Handling: Kevin Smith
Planning: Liz Baines
Media planning: Phd
Media buying: M4C
Production Company: Outsider
Director: Henry Littlechild
Producer: Tex Travi
DOP: Alex Barber
Editor: Matt Chodan @ Assembly Rooms
Post-Production: Finish
Audio: Grand Central