WCRS Launches New Campaign for Sky Bet

BSkyB’s betting arm, Sky Bet, will launch a new integrated brand campaign created by WCRS on September 14th.

 

The campaign highlights the ‘excitement of uncertainty’ intrinsic to betting, continuing the ‘Nothing’s Certain, That’s Why It’s Exciting’ idea first introduced in 2011.  The campaign will launch with a 60” TV commercial in which the inner thoughts and considerations of a football bettor are heard.  The bettor ponders the various possibilities that could unfold over the course of a football season.

 

Sky Bet will run a range of 60” and 40” commercials through September and October, including ads on Sky Sports before football matches.  The campaign will also run across online, social media and direct response TV media.

 

Ted Moss, Marketing Director for Sky Betting & Gaming said:  “This campaign allows us to capture the excitement, drama and intrigue of betting on football in a memorable and original way”.

 

Matt Edwards, Chief Executive at WCRS said:  “This is a campaign to build the Sky Bet brand and allow it to stand out in a category dominated by tactical, joke driven commercials”.
 

 

Credits

 

Client: Sky Bet

Client Marketing Director:  Ted Moss

Client Head of Brand:  Ali Parker

Agency: WCRS 

Creative Director: Ross Neil

Creatives: Jane Briers & Dave Cornmell

Agency Producer: Louise Bonnar 

Account Handling: Philip Higham 

Media Agency: Mediacom

Production Company: Bare Films

Director: Jim Weedon

Producer: Kelly Doyle

Post Production: Faust

Sound Engineer: Aaron Reynolds