Wayne Lotherington Is Back With His MAChINE Workshop, Unlocking the Secrets of Selling Ideas

Are you tired of pouring your heart and soul into a great idea, only to have your clients fail to see its value? It's a frustrating experience that many of us in the creative industry know all too well. But what if there was a proven method for selling your ideas that would leave even the most difficult clients begging for more?

Introducing The MAChINE, a game-changing workshop brought to you by The Comms Council and delivered by the renowned Dr Wayne Lotherington. Dr Lotherington has travelled the world teaching his innovative method for selling creative work, and now he's returning to New Zealand in April 2024 to share his expertise with you.

Over two interactive days, you'll gain practical insights into the minds of your clients, understand their needs and motivations, and learn how to present your ideas in a way that resonates with them on a deep level. No more struggling to get buy-in or dealing with clients who just don't "get it." The MAChINE method lets you connect your ideas directly to your client's business needs, making your proposals irresistible and your results unbeatable.

This workshop is a must-attend for anyone involved in selling ideas, from account managers to creatives and media professionals. Don't miss this opportunity to transform the way you approach client presentations and take your career to the next level.

Pricing:

Comms Council members: $1,575 + GST

Non-members: $1,925 + GST

Don't miss out on this incredible opportunity to transform the way you sell your creative ideas! Register via our website: https://commscouncil.nz/courses/the-machine before 16 February and take advantage of the special pricing for Comms Council members. 

Join us on 18 & 19 April 2024, and discover how the MAChINE method can help you connect with clients on a deeper level and achieve outstanding results.