Warrior Sports Appoints Sacha Ouimet as Global Creative and Marketing Director

Warrior Sports, a leader in the hockey and lacrosse industries, has announced the appointment of Sacha Ouimet as global creative and marketing director. Sacha, whose career spans across continents and sectors, brings a legacy of innovation and excellence to Warrior Sports, further enriching the brand's position within the New Balance family.

A graduate in graphic design from the University of Quebec at Montreal, with master in ESAG Paris, Sacha's journey began at Marketel (McCann) in Montreal, where he quickly emerged as a leader in advertising creation. It was at Cossette that Sacha's creative genius truly took flight, establishing him as a revered figure in both the Canadian and global advertising arenas through his innovative strategies and creative solutions.

Transitioning to roles as executive creative director at Forsman & Bodenfors (formerly KBS) and later at McCann, Sacha's inventive approach significantly impacted the industry, leading to a defining tenure as global creative director at CCM Hockey. There, his visionary leadership catalysed the brand's dynamic evolution, reinforcing his talent for driving sports marketing initiatives with unmatched flair and strategic insight.

Sacha's career is a testament to his ability to lead with creativity and marketing acumen, orchestrating campaigns that not only resonate but also inspire. His diverse portfolio, covering an array of industries, underscores his unique capacity to engage audiences and foster success on an unparalleled scale.

In his most recent role, steering creative direction at The Hive Montreal and Toronto, Sacha's strategic foresight and creative expertise resulted in trailblazing work for prestigious clients such as the Canadian Olympic Committee, Sea-Doo (BRP), OLG, EQ Bank, iÖGO (Lactalis), and notably, Warrior Sports (New Balance). His impact during this period has left a lasting imprint on every brand he's touched, heralding a new era of high-profile successes.

"Sacha Ouimet isn't just a creative powerhouse; he embodies visionary leadership, renowned for propelling projects with innovation and precision," stated Chris Jenkinson, GM of Warrior Sports. "His illustrious journey, characterised by relentless pursuit of greatness, perfectly aligns with our ethos to redefine the possibilities within the sports domain. Sacha's induction into our team marks a thrilling chapter ahead for Warrior Sports, promising to elevate our presence in hockey and lacrosse to unprecedented levels."

With Sacha at the helm, Warrior Sports is set to embark on a transformative journey, buoyed by his innovative spirit and deep understanding of the creative and marketing landscapes. This strategic move forecasts a vibrant future for Warrior Sports, poised for significant growth and success in the ever-evolving worlds of hockey and lacrosse.