Wanda Pogue Talks Agency Models on Black T-Shirts

Thinkerbell's Adam Ferrier and Telstra's Brent Smart are back for series four of Black T-Shirts, the world’s only podcast dedicated to XXL creativity for business.

This week they’re joined by Wanda Pogue, global chief strategy officer of VaynerMedia, the creative agency that’s anything but traditional.

The tradition agency model is undoubtedly under threat. However, we are now seeing new independent brands with new agency models flourishing. One of the faster and bigger success stories in agency models is VaynerMedia, founded by the iconoclastic Gary Vaynerchuk.

In this episode of Black T-Shirts, Wanda Pogue, CSO of VanynerMedia, speaks to how her understanding of creative strategy has evolved from her days at Saatchi & Saatchi to now being on the trailblazing side of the industry in an agency that prides itself in finding innovative new ways to tell brands’ stories. Wanda talks about the value of creatives who make, and strategists who focus on strategy after the idea.

Wanda also explains the concept of putting vast amounts of creative ideas into the world, listening carefully, and doubling down on what works. This model takes them from social posts to Super Bowl ads with confidence.

If you work in or with an agency it’s well worth a listen.

All episodes of Black T-Shirts will be available via premium podcast creators MIK Made. You’ll also be able to listen now for the first time as a vodcast on the Black T-Shirts YouTube channel.

Adam Ferrier is the founder of award-winning creative company Thinkerbell, Brent Smart is CMO at one of the world's largest telecommunications companies, Telstra. 

Black T-Shirts is supported by Mixed Media Modeling company Mutinex. The Pub Test is brought to you by ultra fast and accurate research platform Ideally. 

Black T-Shirts can be found here.