Behavioural Science Expert Phill Agnew Joins Black T-Shirts

This week’s guest on 'Black T-Shirts' is fellow podcast host Phill Agnew. Phill hosts the consumer psychology and behavioural science-focused podcast 'Nudge', and is responsible for unearthing and popularising many of the great insights that lead to effective marketing today.

Phill explains why the long lunch for creatives is dead, and why you should always leave people wondering why. We’re quite sure that listening to this episode of 'Black T-Shirts' will make you a fan of the 'Nudge' podcast forever.

Adam Ferrier said, "‘Phill is one of those rare practitioners who closes the gap between behavioural science and creativity. It’s a must listen for those that want to do more interesting (and effective) marketing."

For a third season in a row, the podcast is supported by world leading Market Mix Modelling SAS company Mutinex. And for the second year in a row, The Pub Test has its own returning supporter, creative confidence building insights platform Ideally.

All episodes of 'Black T-Shirts' will be available via premium podcast creators MIK Made, Black T-Shirts can be found here. You can also watch the episode on the 'Black T-Shirts' Youtube channel here.

Adam Ferrier is the founder of award winning creative agency Thinkerbell, Brent Smart is CMO at one of the worlds largest telecommunications companies, Telstra.